Adam Sherk

MARCH 8, 2012

Not including @[brand] or listing a third party tool instead (e.g. How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JUNE 16, 2011

Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

JULY 12, 2011

Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. But based on public reports the real life Chris Hughes did apparently make a valuable contribution to Facebook and he went on to do good work for the Barack Obama campaign and then found Jumo.

Startup 146

Startup Film Team Meeting 146

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. main profiles, personas, individual staff members, etc).

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News 121

News Press Release Survey SEO 121

Adam Sherk

AUGUST 24, 2010

News brands seem to fare better with the embedded video listings, although I also came across several examples (not pictured above) in which YouTube got both results. But based on what I saw today Google’s expanded domain results do not apply to the embedded Google News listings.

News 113

News List Google Embedding 113

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JULY 22, 2009

It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. Related posts: Facebook Pages: Which News Sites Get the Most Engagement? So which news sites are getting the most out of their social media efforts?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

APRIL 13, 2010

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. Every little bit counts, layer upon layer to get your site where it should be, achieving your end goal in your marketing efforts. Article Source Page Speed Score (article) 1 Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

OCTOBER 29, 2009

For news and content sites the task is fairly straightforward as lots of users are already subscribed to their RSS feeds, Twitter accounts, Facebook Pages, etc. Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

AUGUST 11, 2009

Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” It was beautiful, but don’t make it more than it is. It’s shorter than you probably think, though.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. There are lots of good approaches to “link bait” – find the topics and hooks that work for you. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

SEPTEMBER 3, 2009

PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. Other video hosters may be included in the future, but for now YouTube is the only way in. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

AUGUST 7, 2009

Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. For example, while Facebook and Twitter dominate the USA and many other Western countries, in China the most popular networks are RenRen.com and Kaixin001.com. – Adam. Russia likes Vkontakte.ru Russia likes Vkontakte.ru

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? by Adam Sherk on March 24, 2010 It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective.

Google 129

Google Brands Google Reader Digg 129

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

FEBRUARY 4, 2010

In developing social media strategies for news sites, marketing typically takes the lead on the audience development and content promotion aspects, while the editorial staff focuses more on using social media for sourcing, identifying trends, coming up with story ideas, etc. But there is actually a lot of overlap between the two groups.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

AUGUST 21, 2012

The annotations include things like a thumbnail image or an indication that someone the user is connected to (be that a person or a brand) has shared or liked the page. Bing has stronger relationships with Facebook and Twitter so it is in a better position to utilize their data. —— So there you have it.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. And even when a user adds a personal comment (e.g.

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279