The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Jason Yormark

OCTOBER 27, 2011

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

Klout 254

Klout Influencer Comparison Hosting 254

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

Klout 176

Klout Hotels Microsoft Class 176

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? advertising.

Klout 81

Klout Marketing Influencer ROI 81

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.

Brands 114

Brands Klout Reputation Digg 114

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Adventure Bloggers. Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Proactive Report

MAY 24, 2012

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Do they really love your brand?

Brands 101

Brands Klout StumbleUpon Digg 101

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Klout and Kred scores). Brand and mention tracking (e.g., Five Facebook Metrics. Number of Facebook page “Likes”. Nine Blog Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 160

Metrics Postrank Social Media Klout 160

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Mari Smith – Facebook marketing expert and social media superstar!

Engagement 167

Engagement Twitter Klout How To 167

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Twist Image

MAY 8, 2012

Snapping pictures, capturing videos, texting friends, tweeting and updating our Facebook timelines. We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. The Klout effect. For all to see.

GPS 97

GPS Klout Foursquare Mobile 97

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. Why Klout Matters by Tammi Kibler. When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories Councilor Ari Herzog is on Facebook Happy 5th Birthday to My Blog …and Blog Comment Spam Continues.

Blogger 151

Blogger Klout Proposal Mobile 151

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Business / Career. The ultimate lead capture landing page. I give you 4 bold steps to do that!

Mashup 128

Mashup Resources Klout FeedBlitz 128

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person. are misguided.

Communities 195

Communities Social Media Management Klout Flickr 195

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. digital marketing. marketing blogger.

Klout 96

Klout Influencer Publishing Social Networking 96

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

Absolute PA

JULY 28, 2011

Apparently, Facebook is dead, long live Google+. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook. Beast is top dog on Facebook.

Facebook 75

Facebook Klout Loyalty Social Networking 75

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. . "And " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. They were role models who would care for the community as if it were their own. "In

Communities 105

Communities Influencer Klout Construction 105

Absolute PA

JULY 28, 2011

Apparently, Facebook is dead, long live Google+. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. Cute doggie Coco Tadd on Facebook. Beast is top dog on Facebook.

Facebook 69

Facebook Klout Loyalty Social Networking 69

Buzzlogix

MAY 15, 2017

Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement.

Social Media 40

Social Media Tools Klout HootSuite 40