Proactive Report

OCTOBER 25, 2011

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative. What does that mean? The Examiner allows people to start a column on their site.

Journal 99

Journal News Digg Sports 99

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. Can brands protect themselves?

Brands 94

Brands Journal Airlines Publishing 94

Sherrilynne Starkie

APRIL 13, 2018

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.

News 230

News Survey Journal Influencer 230

Twist Image

DECEMBER 26, 2016

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal 's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt , doesn't make your marketing brain stand up and take notice, who knows what will? Full stop.

Brands 63

Brands Apple Fashion Journal 63

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

The Realtime Report

JUNE 10, 2014

.” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. ” So what does all this mean for brands? ” Has your brand tried social media scavenger hunts in the past?

Twitter 175

Twitter Brands Trends Campaign 175

Buffer Social

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brands 82

Brands Marketing Hosting Eventful 82

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. Not Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Social Media Strategies Summit

APRIL 22, 2021

As well as showcasing visual elements of the new branding, this campaign directs viewers toward a dedicated landing page that explains the new logo and goes in-depth on how it came about. The study awarded Baylor a higher score than any other college for its Facebook presence, and also placed the university in third for its Twitter strategy.

Education 264

Education Examples Social Media Meme 264

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. As customer expectations continue to rise, the successful use of chatbots will be a key factor in keeping your brand trending upward.

Examples 185

Examples Real Estate Hotels Marketing 185

Ignite Social Media

DECEMBER 12, 2019

Prediction: Surprisingly, there are still many brands who haven’t made a substantial investment in social media advertising – or who have kept organic efforts completely separated from paid. As we head in to 2020, we predict many of these brands taking a hard look at their social media strategies and looking for points of paid integration.

Social Media 151

Social Media Social Networking Cost Trends 151

Myrland Marketing

OCTOBER 4, 2018

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. Observers might see one Tweet, post, update, video, or another short snippet of information that is shocking and at odds with what you have worked so hard to communicate to others as your personal brand.

Brands 49

Brands Journal Case Study Social Media 49

Convince & Convert

JULY 5, 2013

They work alongside media relations and branded communications. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto. Holy Social!

Social Media 140

Social Media Brands How To Case Study 140

Sherrilynne Starkie

JANUARY 11, 2013

When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism. These are the normal standards of modern journalism and they play an important role in western democracy. Related stories : Top tips for bloggers and brands. Bloggers important in PR.

Blogger 265

Blogger Journal Review Guidelines 265

Twist Image

JANUARY 28, 2012

Look at the combined audience of platforms like Blogging, Podcasting, Twitter , YouTube , Facebook and more. What you are confronted with is a very interesting journal of how we - as a culture - are. The brand struggle. Brands are not people. People are not brands. " it makes sense.

Brands 100

Brands YouTube Journal Authentication 100

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175

Journal Compete Team Klout 175

Social Media Strategies Summit

APRIL 22, 2019

The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. digital ad spending.

Trends 143

Trends Social Media Instagram Influencer 143

Sherrilynne Starkie

JANUARY 26, 2013

The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., Related posts: Facebook and a harmless prank. Brands use social media for PR. Brands use social media for PR. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Study 370

Study Journal Reputation Report 370

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Ignite Social Media

SEPTEMBER 27, 2016

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. Think About Production Values. Practice Makes Perfect.

Facebook 60

Facebook Film Video Journal 60

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Later

JUNE 26, 2019

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! . Never heard of a Facebook Messenger bot before?

Facebook 68

Facebook Training Education Questions 68

Proactive Report

MARCH 31, 2014

People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Some of the better known brands are seeing the value of creating a digital newsroom that serves not only the media, but also provides great content for anyone interested in their brand.

Brands 80

Brands Content management systems Journal Skills 80

Firebelly

AUGUST 24, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Twist Image

DECEMBER 11, 2016

The last United States Presidential Election called into question what, exactly, is going on with journalism? Traditional media vs. the digital marketplace.The entire world of journalism is being called into question. Who should pay for journalism? which was about the rise of the civic journalism movement. journalism.

Journal 55

Journal Advertising News Publishing 55

Twist Image

MARCH 23, 2018

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Everything Facebook this week, right? How much money brands have made on the public markets? Were they wrong?

Issues 51

Issues Journal Retail Reddit 51

Twist Image

AUGUST 10, 2011

What is the biggest mistake that brands make when it comes to Social Media? Prior to these Social Media channels, brands had a social contract with the media (for the most part, this social contract still exists, to this day) that worked/works like this: Something happens and the brand has a PR crisis on their hands.

Social Media 105

Social Media Brands Press Release Loyalty 105

Mindjumpers

AUGUST 3, 2012

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Most people wrongly assume social enterprise networks are simply Facebook for business. How to use Social Media for Employer Branding and Recruitment. Her work has appeared in myriad publications including Inc.,

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. Just a little over a week ago, I found a way to reach 7,000 people, 5,000 of whom I reached in two days. , CNN, ESPN, Fox News, CBS News, the Wall Street Journal, and many other news sources. Finally, having 700 friends on Facebook meant something! This was easy.

Brands 132

Brands Yahoo CSR Widget 132

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Journal 80

Journal Report Groups Groups 80

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Why: Although short-form storytelling is important, rich content is key to long-term brand development.

Consultant 190

Consultant Journal Flickr Resources 190

Twist Image

JANUARY 18, 2017

As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. And, yes, "real people" does include brands (and the people that work for them). This goes for brands too. journalism. personal brand. journalism.

Brands 40

Brands Press Release Privacy Journal 40

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S. Mackey, Jr.

Study 155

Study Health Care Facebook Digg 155

Twist Image

APRIL 24, 2013

This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. The problem is this: I''ve run into too many brands who feel this way, but are still doing it because they feel like they have to. Why maniacal? If it''s not for you. it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Ignite Social Media

APRIL 2, 2019

Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. Like Brands: Cadillac, Lincoln, Mercedes, BMW, Betty Crocker, Colgate, Chase, Liberty Mutual.

Social Media 132

Social Media Travel Automotive Retail 132