Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Eventful LinkedIn B2B Microsoft 128

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social and world events impact your presence and community.

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Eventful Social Media How To Sports 113

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

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Eventful Team Sentiment Social Media 123

Buffer Social

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. A Google Business Profile is the listing that appears when your search for a brand on Google. And yet, 79 percent of brands don’t publish consistently.

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Organization Google Real Estate Review 96

Oktopost

AUGUST 26, 2021

While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline. Episode Summary. Stay in the Loop.

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Eventful B2B Apple Hotels 118

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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Brands How To Sentiment Metrics 108

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Image source.

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Examples Brands Avatar Authentication 177

Ignite Social Media

JULY 6, 2023

As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. So What Should Your Brand Do? There are a few differences still between Twitter and Threads.

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Instagram Brands Twitter Syndication 148

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

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Brands How To Authentication Exercises 128

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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Reputation Tools Brands How To 129

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

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Eventful Social Media Hashtag HootSuite 111

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. As a visual content format, Instagram Reels is fantastic for communicating your brand story. But first, let’s start with a definition.

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Examples Instagram Brands Transportation 166

Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. note, this sound is also used for organization content as well!).

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Types Brands Content Remix 171

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

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Social Media How To Survey Analytics 215

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Stock prices (for public companies).

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Examples Brands Sentiment Reputation 110

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands UGC Content 122

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

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Eventful Tips Conference Resources 129

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

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Eventful Team Conference Resources 113

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 112

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Why Brands Celebrate Pride on Social Media. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events.

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Eventful Social Media Education Instagram 81

Ignite Social Media

JULY 6, 2018

Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? Want to make sure your brand is always up to speed on Twitter? New Notifications.

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Eventful Twitter Notification Sports 108

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

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B2B Social Media Brands Hubspot 150

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

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Organization Content How To Marketing 78

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. How to use Social Media for Employer Branding and Recruitment.

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Policies Organization Social Media Reputation 245

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

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Industry Examples Real Estate Brands 109

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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Social Media Brands Tips Affiliate marketing 112

Mindjumpers

SEPTEMBER 6, 2013

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. How does your brand use Instagram? .

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Instagram Brands Tourism Sports 272

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

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Brands Organization Hosting How To 192

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

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Hosting Eventful Tips Training 90

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. For brands who do push through with their APAHM plans, I’d offer this as a word of advice. Otherwise, just call it an Asian event.

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Brands Education Communities Authentication 119

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 117

Pam Moore

SEPTEMBER 23, 2019

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. I know what it's like to be on both sides of the professional speaking and event conference contract.

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Eventful ROI How To Conference 60

BeingOptimist

MAY 17, 2022

Organic traffic brings more high-quality leads as well as gives your website a competitive edge over others. Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. So if you need to boost organic traffic, read further. The power of SEO email marketing.

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Organization How To Discount Marketing 52

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. Host an event. Digital surprise.

Brands 97

Brands Fashion Hosting Eventful 97

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

Eventful 90

Eventful Tips Training Authentication 90