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How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days

Buffer Social

It was an awesome bonding experience and a great way to bring everyone across the company–from the People Team, to Engineers, Designers, and Finance–closer to customers. Each team member had at least one Customer Quality Time session scheduled during the year, but our Design, Engineering, and Product Teams had three to four.

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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 108
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). And links are a critical part of rising in the search engine rankings. Yes, I’m tragically connected . ” Why?

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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 139
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 85
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 113
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? Where to Invest Social Ad Budgets.

Brands 176