Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

FEBRUARY 28, 2011

The website allows readers to paste press releases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material. Communications isn’t going anywhere.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Social media objectives vary. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Didn’t people ever learn how to play nicely with others? A tale of false arguments.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

FEBRUARY 14, 2011

Search Engine Land: New York Times Exposes J.C. Mashable: How Brands Can Make the Most of Facebook’s New Pages. Late last week, Facebook rolled out a new layout for brand Pages. Dirty SEO tricks. Penney Link Scheme That Causes Plummeting Rankings in Google. Tweaking your Facebook experience.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. Brands need to build trust into their digital communications. Research shows that brand safety, values and purpose matter more as buying factors than ever before.

Privacy 397

Privacy Eventful Compete Report 397