Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Popularity.

Influencer 237

Influencer Authentication Survey ROI 237

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. Content Marketing Made Easy. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Measuring Engagement.

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Oftentimes, the content is also specific. Create buyer personas.

B2B 124

B2B SEO Travel Hubspot 124

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle.

Hubspot 93

Hubspot eBook Widget Case Study 93

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? It is a part of IdeaPaint’s strong content marketing plan and gives the brand personality. Needless to say, Big Ideas Blog is a part of a bigger content marketing tactic. – sells paint.

eBook 90

eBook Hubspot Buy Apple 90

Kikolani

OCTOBER 27, 2015

Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO. Content writers can help businesses increase brand awareness.

Content 60

Content Marketing Skills Engineering 60

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Content marketing demands the right context – so you’ve got to know when to redirect your time, and how. Really successful content marketing brands aren’t just blogging anymore.

Content 95

Content Hubspot Curation Survey 95

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. per user a month.

SocialCast 111

SocialCast Tools Price Collaboration 111

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JULY 25, 2013

Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. He took an unconventional approach to marketing by answering the question he received most often: how much does a fiberglass pool cost? Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

ProBlogger

MAY 16, 2012

They follow hundreds of people on Twitter and have “liked” quite a few brands on Facebook. Marketers have long used the power of celebrity endorsements to motivate their target audience to take action and buy their products. Derek’s feature box promises to give you psychology-based marketing advice in exchange for your email address.

Hubspot 43

Hubspot eBook Apparel Journal 43

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. Pain Points.

Sample 99

Sample Samples Research Company 99

ProBlogger

JULY 16, 2014

The type of marketing software a company uses can also provide a clue as to their content needs. For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there. Check out their website – do they have a blog?

Applications 43

Applications Tips Sample Samples 43

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content 193

Content Tips Marketing B2B 193

Writtent Blog

JUNE 26, 2013

Content marketers love earning page views. What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? In fact, this eBook promotion tactic could add an enormous element of charisma to an offer that’s struggling to gain notice.

eBook 84

eBook Hubspot Metrics MySpace 84

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. These leads are more commonly known as Marketing Qualified Leads (MQLs). MQLs have engaged with your brand but from a safe distance. Who doesn’t?)

How To 174

How To Hashtag LinkedIn Newsletter 174

Writtent Blog

FEBRUARY 24, 2014

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors.

Marketing 109

Marketing Content Hubspot Education 109

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

AUGUST 17, 2016

According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. Known Competitor] [Does this undesirable or unimpressive thing], and [Your brand name] [Does this highly desirable or impressive thing]. Familiar : How familiar are your customers with your product or brand?

Examples 40

Examples SEO Screencast Blogger 40

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Writtent Blog

FEBRUARY 28, 2014

Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Blogging is a highly effective medium for reaching a wide array of marketing goals. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers.

Sample 111

Sample Samples eBook Vocus 111

Writtent Blog

MAY 21, 2013

While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. You can’t escape having a content style guide for very long.

Content 96

Content Tools Marketing Hubspot 96

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167