Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178

Retail Mobile Buy News 178

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Mindjumpers

MAY 2, 2012

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. Spanish railway company offers download for their passengers. How Brands Use Pinterest. Emart SunnySale Campaign.

Brands 269

Brands Posterous Retail Collaboration 269

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. It’s still early days for this social platform, but brands should be paying attention. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come. Source: SensorTower. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Throughout quarantine, social gave brands a direct line to their customers. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. Thank y’all so much! ??.

Strategy 133

Strategy Retail Marketing How To 133

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Buzz Marketing for Technology

SEPTEMBER 26, 2012

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to. Gift download.

Brands 279

Brands Facebook Guidelines Conversation 279

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. — Rihanna.

Brands 70

Brands Trends Fashion Video 70

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Click the play button to listen here: Download the audio file: [link].

Brands 128

Brands Sports How To MySpace 128

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

FEBRUARY 3, 2022

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. million people.

Facebook 145

Facebook HootSuite Retail Conversation 145

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Hootsuite

APRIL 29, 2020

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. Decide how often to post.

Template 145

Template Templates Social Media Tools 145

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Download the audio file: [link]. ” Those people already know all about the brand and the people who love it, so they can answer the questions – they just needed the know-how. Listen Now. The RSS feed is: [link].

Brands 131

Brands Message Boards Training Exercises 131

Ignite Social Media

APRIL 17, 2020

With less in-store foot traffic, the value of end caps and shelf talkers may decrease and the importance of brand/product identification will increase. This could somewhat shift the dollars going to large brand retailers over to smaller retailers. If so, this will fundamentally alter shopper marketing.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? Gratisography.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. Android users alone have downloaded it more than 1 billion times. Your brand can provide a personalized shopping experience to your customers through Facebook Messenger. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Most brands will automate DMs by using a chatbot. 50% of people surveyed say they’re more interested in a brand after seeing it on Instagram.

Social Media 131

Social Media How To Discount FAQ 131

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Content is the best way to build an engaged community around a brand.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

SEPTEMBER 22, 2021

Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. helped Lowe’s launch Lowe’s launched its inaugural season of the Lowe’s Home Team — a group of players working with the home improvement retailer to support rebuilding and community-focused projects in all 32 NFL markets.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

JULY 21, 2022

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. These could be: Raising brand awareness. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113

ROI HootSuite Cost Campaign 113

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content?

Social Media 52

Social Media Video Content UGC 52

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

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Engagement How To Metrics Loyalty 90