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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Who is This For?

Content 211
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You need to have a Facebook app that’s associated with your Business Manager to add system users. Click to add a partner.

System 201
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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118
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What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages.

Facebook 161
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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . There’s much more of a human element, and customers want to connect with brands in this space.

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How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Live footage is of course the best way of documentation.

Brands 260
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You need to have a Facebook app that’s associated with your Business Manager to add system users. Click to add a partner.

System 161