Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Josh S Peters

SEPTEMBER 2, 2009

It was absolutely awesome to see that they are obviously listening for mentions of their brand and then following up with it. How will that play into my loyalty to the brand? Received more than you expected from a brand while using social technologies? So now here’s the big question. Thank you for the comment.

Energy 150

Energy Tumblr Posterous Lijit 150

Mindjumpers

AUGUST 5, 2010

In this case, Energi Nord is a professional business that wants to do some good in the world (there is enough companies out there not doing anything) and at the same time add those values their brand. This can be done quietly or can be something done to support a brand, give employees a nice warm glow etc etc. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Josh S Peters

OCTOBER 20, 2009

Acquisition / Lead Generation, Awareness, Brand, and Loyalty. Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself. Brand – Here the goal is to associate the company with it’s services and offerings. Yet, you speak about "Awareness, Loyalty, etc."

ROI 161

ROI Social Media Metrics Loyalty 161

Justin Levy

AUGUST 18, 2009

Connecting people is the essence of social media and so extremely important in gaining visibility and loyalty to your brand. [link] This comment was originally posted on Twitter [link] Shauna Berman Peters Great post. I love the expanded thoughts on Gary's statement. link] Stuartfoster Excellent analogy.

Viddler 124

Viddler Feed Feedly Feed Reader 124

Josh S Peters

SEPTEMBER 18, 2009

Anyways, on to the quote: “Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at “how much consumers interact with the brand&# to gauge ROI.&# Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself.

ROI 100

ROI CPA Campaign Buy 100

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. Well you have two upfront opt.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. To develop relevant interactions the brand and the customer set would require time. The next part is SEO.

Social Media 93

Social Media How To ROI Reputation 93

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. With geo-apps, the same event can be more impactful in buzz generation, money raised and brand recognition.

Alltop 28

Alltop Foursquare Applications Retail 28

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. : The Whole.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 125

Social Media Case Study Strategy Study 125

The Way of the Web

DECEMBER 14, 2009

More importantly, this army will be hitting SEO-friendly articles in a more effective way than print teams have managed, and they’ll also have the benefit of significant resource and big brand names/internet properties as bases to build from. blog comments powered by Disqus Blog Partners: « Fingertips Blog [.]

Content 31

Content Blogroll SEO Yahoo 31

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Unported License.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. Unported License.

Jive 30

Jive Forums Committee Survey 30

The Way of the Web

AUGUST 9, 2010

There are flaws in traditional display advertising, but you’re not just buying the ‘last click’ – indeed several attempts have been made to quantify the branding and awareness benefit you get from advertising with a big media brand.

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. So Jay, what's your favorite brand of tequila? How many SpaceBags or food dehydrators were sold before they were infomercials?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. Others want massive brand exposure.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC. « Tur?t t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree. love the roger smith.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. Most organizations aren't embracing and are missing wonderful insights.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? link] [link] B.R.S.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. Or Loyalty for Nothing -> Acted once?

Social Media 167

Social Media Strategy Consultant Conference 167

Mindjumpers

SEPTEMBER 10, 2010

Is there really any change on how the world’s luxury brands are marketing themselves? Because brands have understood that it’s the most natural thing to do – since these people nowadays have more influence than celebrities, presidents and world famous artists, when it comes to style. New influencers There is a difference.

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? My first PR job was in consumer product goods and one of our clients was a bagel brand. We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend. Im Jay Baer.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Josh S Peters

JANUARY 4, 2010

Using Social Media in a Brand Marketing Campaign 4. Using social media in a Loyalty Campaign Hopefully at this point you can see how versatile and powerful social media is. If you have a PR department, marketing department, branding department, etc then creating separate accounts for each might be necessary.

Social Media 100

Social Media Lijit eBook Campaign 100

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Justin Levy

AUGUST 8, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! Think you would create brand loyalty ?

Loyalty 174

Loyalty Comments Video Team 174

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. The Whole. : The Whole.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Convince & Convert

APRIL 14, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do. Im Jay Baer.

Social Media 128

Social Media Consultant Health Care Questions 128