Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University. You can’t do it all alone.

Collaboration 226

Collaboration How To Education Team 226

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template 3. Download the template 4.

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Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 78

Review Social Media Management Price Collaboration 78

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement.

Video 145

Video Facebook Notification API 145

Keyhole.co

OCTOBER 20, 2022

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content. Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc.

Engagement 105

Engagement Metrics ROI Comparison 105

agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

Social Media 171

Social Media Strategy Marketing How To 171

Unmetric

DECEMBER 17, 2018

Instagram has become an important platform in brands’ social media arsenal over the years. With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. How do some brands manage to rake in all the engagement? Interested?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

MARCH 16, 2022

If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. You want your time and effort to go toward content that is effective for your channels and your brand. Dive deeper into video engagement performance with Sprout Social. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

Instagram 90

Instagram How To Retail FAQ 90

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Part of any social media analytics is going down rabbit holes.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 94

Video Film Content How To 94

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. Ayzenberg, a leading agency based in LA with a large number of household brands as clients, was determined to answer that question. How much is your engagement worth?

ROI 72

ROI Advertising Engagement Social Media Management 72

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. You can use your email, or log in with your Google, Twitter or Facebook account. Here, you can add a profile picture and bio, plus links to other social accounts. Download and open the TikTok app.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. more engaging than long-form video (The Sprout Social Index™). TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider ).

Buy 118

Buy Video How To Template 118

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JUNE 28, 2023

Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 110

Team Hubspot Marketing SMS 110

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. Are you looking to keep a pulse on sentiment and brand health? which would still be ideal times to post.

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

MARCH 31, 2021

The native Twitter scheduler is a great tool for the platform, but if you have to manage brand accounts across various social media platforms, it’s nice to have something more comprehensive. Using Sprout, you can schedule your social posts weeks and months ahead.

Engagement 139

Engagement How To Library Collaboration 139

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. Sprout Social helps power that effort with our Glassdoor integration. It’s not enough to just read your brand’s reviews.

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Review FAQ Construction Metadata 97

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. .

Social Media 137

Social Media Collaboration Team Organization 137

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Let’s dive in. Awareness metrics. STEP 3 : Be consistent. Potential Reach.

Metrics 112

Metrics Social Media CPM CPC 112

Proactive Report

MAY 3, 2015

So instead of stressing over how Facebook and other social platforms cut organic reach to our fans, remember that they’re still showing our content to the fans that show strong interest in our brand. Venture Beat Social Media Management Report. They’re the ones liking, commenting and sharing the content.

Discount 40

Discount Social Media Management Survey LinkedIn 40

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Each post you create is optimized for sharing on one social network only.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Image source: [link]. PostBeyond. either directly or with their browser extension.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

APRIL 1, 2020

Create a Facebook event or Instagram countdown. Don’t forget social media best practices. Tomorrow night I’ll be playing all the new songs on Instagram and Facebook live, from my studio at 7 pm EST. I’m working away in here now to make sure it’s something special???? Learn how to grow your brand on YouTube.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Pricing: Custom pricing based on customer needs.

HootSuite 112

HootSuite Brands Price Collaboration 112