Sprout Social
AUGUST 26, 2021
It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.
Webbiquity SMM
MAY 9, 2023
With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Importance of Setting Social Media Marketing Goals Posting on social media randomly without clear objectives is like cooking by aimlessly combining ingredients and expecting a delicious outcome.
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Social Media Strategies Summit
AUGUST 10, 2023
Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.
Convince & Convert
JULY 30, 2013
Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.
Convince & Convert
AUGUST 15, 2012
The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Here are five brands that do an exceptional job of educating their audience, which then drives purchase. One blog post per week.
Social Media Strategies Summit
SEPTEMBER 14, 2023
“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. Use that to your advantage.”
Mindjumpers
JUNE 8, 2011
This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier.
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