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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107
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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 148
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How B2B influencer marketing will grow your brand

Sprout Social

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Here’s how.

B2B 118
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. But first, let’s start with a definition. As a visual content format, Instagram Reels is fantastic for communicating your brand story. What Are Instagram Reels?

Examples 166
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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Many brands report a positive increase in results when they post more, while others experience the opposite.

Research 111
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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. She’s experienced with, and committed to working with conscious brands who understand that if one person is not free to be fully self-expressed, no one else is really free.

Brands 226
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.