Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Track customer sentiment. Through social listening.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. How to create a buyer persona using data from social media. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 110

Report Brands Library Sentiment 110

Sprout Social

MARCH 27, 2019

But don’t forget that your customers are more than just data points. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis?

Sentiment 109

Sentiment Analysis Social Media How To 109

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. Wouldn’t you be much better at crafting messages that resonate?

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment.

How To 97

How To Sentiment Template Templates 97

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. You’ll get the trend data without running out of any monthly credits. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. This is especially important when your company makes big moves.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Where your brand comes up in industry or cultural conversations.

Data 96

Data Sentiment API Analysis 96

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. Understanding customer sentiment. Social media posts.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94