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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. – Value Drivers.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization.   Also, the picture is always on consumer terms not yours (the marketer).

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Comment by Larry Lawfer on May 22, 2008 @ 8:06 am. April 2004. March 2004. blog at chrisbrogan.com. 978-885-1551. AIM: cbrogandotcom. advertising.

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