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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.”

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. So many of our team are world travelers. Nike’s “Until We All Win” is one example.

Retail 178
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 257
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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. Let’s dive in.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “… most interesting was … people who barely spoke, or who seemed quiet and aloof, really came alive,” writes Aparna Jain as she introduces us to her collection of games that help “teams bond, feel challenged, get to know one another better, build healthier relationships with each other and have fun doing it.”

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. On February 28, the New York Times posted an article that a high school basketball team, the Orthodox Jewish Robert M. At the end of the day, it took a very late legal challenge to convince the tournament organizer, TAPPS, to accommodate the team. The Situation.

Brands 132