Atom Thought

AUGUST 29, 2010

It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

Social Media 266

Social Media Crowdsourcing Brands Embedding 266

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

JUNE 13, 2013

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Sound involved?

Crowdsourcing 144

Crowdsourcing Video YouTube Guidelines 144

Ignite Social Media

AUGUST 29, 2017

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. You want your brand to be that best friend that consumers will laugh with, live with, follow in their daily lives, and share to others in their newsfeeds. Burger King.

Social Media 110

Social Media Crowdsourcing One Spot Compete 110

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. However brands overlook a couple of factors: 1. As a brand, how can you show to each participant that his/her participation did make a difference?

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

The Realtime Report

AUGUST 27, 2012

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies.

API 178

API Education Social Media Research 178

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts. Subscribe to Brand Authority Podcast in iTunes.

Products 120

Products Social Media Affiliate marketing How To 120

Atom Thought

OCTOBER 10, 2010

Coming back to 21st century- How can brands learn from Ramayana? Brands need to play the social media marketing game very subtly. Brands, by helping people achieve their aspirations, help themselves. How businesses are lapping up social media? Social Media Experiment by Ford Fiesta!

Social Media 245

Social Media Crowdsourcing Small Business Collaboration 245

Pixlee

JULY 29, 2020

Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. Social Media Challenges.

Brands 71

Brands Class Crowdsourcing UGC 71

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Brands 113

Brands Sentiment Conversation Hashtag 113

Sherrilynne Starkie

OCTOBER 18, 2012

Branding you: using social media to find a job. Email marketing goes social. Crowdsourcing time: Why is everyone suddenly “endorsing” me on LinkedIn? Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge. Related posts: New look and feel for LinkedIn.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 87

Loyalty Brands How To Discount 87

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Build a strategy that is social by design.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that.

Communities 83

Communities Community building Industry Crowdsourcing 83

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. Your trust them.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Pixlee

APRIL 27, 2020

Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Crowdsource topics, themes, and content.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. People love to tell their stories and share their opinions on social media.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Twist Image

NOVEMBER 1, 2010

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. Brands can now do many fun things to keep consumers engaged, and they don't have to break the bank to do it. But things have changed.

Brands 97

Brands Crowdsourcing Content Mobile 97

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. Rather than focusing on one-off tactic, you connect the connect the dots between your sales and marketing efforts. Highlights From Episode 20.

Products 60

Products Social Media Affiliate marketing How To 60

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Twist Image

FEBRUARY 21, 2012

Marketers don't control their brand. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. The brands now control the brand message? The brands control the brand. The consumers can (somewhat) influence the brand message.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms.

UGC 65

UGC Brands Content Crowdsourcing 65

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. Social Media Mastery: A Comprehensive Guide to Strategic Growth. Have you ever wondered what separates those that are successfully using social media from those that struggle? They have a social media plan in place!

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Convince & Convert

MARCH 14, 2013

What’s an event that could be a first for your company or brand? While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile. Just like other social media platforms, it’s important to show your fans that you care by liking and commenting.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Why Pinterest? Why Pinterest?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Net-Savvy Executive

MAY 7, 2012

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Lately, I'm hearing more about social data that's intentionally tainted. If you're looking for meaning in social media data, you may have to deal with adversaries.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

Ignite Social Media

SEPTEMBER 6, 2018

A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. While the new Facebook page redesign is geared towards local businesses , options for larger brands will be rolled out in the near future. These crowdsourced recommendations will substitute traditional reviews.

Real Estate 101

Real Estate Facebook Crowdsourcing Template 101

Later

APRIL 24, 2019

Here are 7 creative ways that brands can use Instagram’s close friends list: Note: If you’re just getting started with the feature, you should check out our step-by-step guide on how to create a close friends list in Instagram Stories. #1: I recently started using the new @joy_shave brand shaving cream and they are a DREAM!

List 56

List Instagram Brands Crowdsourcing 56

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Atom Thought

NOVEMBER 26, 2008

Nov 27, About 9:20 AM: unclenate : Wonder if @121147 is a #Mumbai attacker, asking about info w/ no followers or followees, Looks like a brand-new account. Social Media Experiment by Ford Fiesta! CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Marketing and RoI Recession?

Social Media 100

Social Media Crowdsourcing Wikipedia Embedding 100