Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 82

Communities Community building Industry Crowdsourcing 82

Pixlee

APRIL 27, 2020

Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Crowdsource topics, themes, and content.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 87

Loyalty Brands How To Discount 87

Twist Image

NOVEMBER 1, 2010

More brands should be doing more branded contests. Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. Branded contest aren't small. But things have changed.

Brands 97

Brands Crowdsourcing Content Mobile 97

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms.

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UGC Brands Content Crowdsourcing 65

Twist Image

FEBRUARY 21, 2012

Marketers don't control their brand. If "markets are conversations," as The Cluetrain Manifesto says, then we can't be so presumptuous as to assume that the marketers can both control or lead the conversation, can we? The brands now control the brand message? The brands control the brand.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. Folks are receptive to being advertised products or services on the platform. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Later

APRIL 24, 2019

Here are 7 creative ways that brands can use Instagram’s close friends list: Note: If you’re just getting started with the feature, you should check out our step-by-step guide on how to create a close friends list in Instagram Stories. #1: I recently started using the new @joy_shave brand shaving cream and they are a DREAM!

List 56

List Instagram Brands Crowdsourcing 56

Convince & Convert

MARCH 14, 2013

Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. What’s an event that could be a first for your company or brand? Just like other social media platforms, it’s important to show your fans that you care by liking and commenting.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. If that were the case, Microsoft wouldn’t have dropped $1.2

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Higher brand awareness.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Ignite Social Media

SEPTEMBER 6, 2018

Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Buttons for Stronger CTAs. Recommendations for Pages.

Real Estate 101

Real Estate Facebook Crowdsourcing Template 101

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. The volume gets to be too much. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

DECEMBER 31, 2016

Inside Amazon's clickworker platform: How half a million people are being paid pennies to train AI - TechRepublic. Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. digital marketing. digital marketing agency. digital marketing blog.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing?

Crowdsourcing 94

Crowdsourcing Social Media How To Team 94

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. Your trust them.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Later

NOVEMBER 6, 2018

Whether you’re asking for opinions or simply want to entertain your followers, we’re sharing 6 creative ways to use Instagram Stories polls in your next story: #1: Use Instagram Stories Polls to Crowdsource Ideas and Gather Feedback. 4: Use Instagram Stories Polls to Educate Your Audience on Your Brand.

Instagram 61

Instagram Crowdsourcing Questions Examples 61

Rebekah Radice

JUNE 8, 2017

But if you do it right, a contest can be a great addition to your marketing strategy. It rolls over into your overall marketing strategy and helps meet specific objectives. To really understand what you’d like out of a contest, you must remember and understand the modern marketing funnel. Higher brand awareness.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Laurel Papworth

NOVEMBER 3, 2022

If you look at branding and marketing, a lot of that is about creating value, possibly where there is nothing intrinsic value to that. So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. We are moving into a manufactured reality.

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Twist Image

AUGUST 14, 2017

This could be Facebook's big video platform. I read an article titled, Students Came Up With This Genius Way To Take Notes & It'll Change College Forever , on PizzaBottle about how students are crowdsourcing class notes using Google Docs. digital marketing. digital marketing agency. digital marketing blog.

Crowdsourcing 40

Crowdsourcing Facebook Apple Class 40

Net-Savvy Executive

MAY 7, 2012

Common words as brand names pose a similar challenge (I always like the examples of Apple and Orange, because it's the one time you really can compare them). At the recent Social Media Analytics Summit, Dana Jacob gave a talk on the spam that finds its way into the search results of social media analysis platforms, skewing the numbers.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

Sprout Social

SEPTEMBER 1, 2022

More than half of consumers expect to spend more time on the video-sharing platform this year. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform.

YouTube 114

YouTube Brands Communities Video 114

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buffer Social

MAY 13, 2019

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.

Platform 75

Platform Brands Social Networking Instagram 75

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Create and brand your YouTube channel. Understand your audience. When are they most active?

YouTube 130

YouTube Social Media Marketing SEO 130

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. In short, YouTube community management represents everything related to interacting with and growing your audience on the platform. Building relationships with viewers while maintaining your brand voice.

Communities 130

Communities YouTube Engagement How To 130

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MARCH 30, 2020

Providers, agencies, and brands need to create engaging social content. Live video on social platforms can also be useful in a crisis. It tracks public health threats through data points including crowdsourcing. So, they created a healthcare social media marketing campaign. Thanks Dr Hinshaw. COVIDalberta.

Social Media 145

Social Media How To Exercises Guidelines 145