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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. You can track a group of your competitors to identify how they are performing in relation to SEO, social media etc.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. stories, blog posts, etc.).