Socialmedia.biz

OCTOBER 7, 2016

Photo by mkhmarketing / Creative Commons BY. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend. Amazing, no?

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Social Media Startup Creative Commons Survey 126

Jeff Esposito

AUGUST 8, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Branding Comedy Written on August 8, 2010 by Espo in Branding As an English major/Geek, this mashup tugs at all of my hear strings. Open publication – Free publishing – More branding Enjoy this post? It is long, but worth thumbing through.

Mashup 31

Mashup Brands Alltop Creative Commons 31

Justin Levy

JULY 1, 2010

In many cases this is a customer’s first interaction with a brand; consciously or subconsciously. Many companies use traditional media to imprint or introduce a brand to the target market. One of the primary objectives of Demand Generation is to have the prospect take their brand impression and move it onto web.

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Retail Fashion RSS Advertising 191

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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Influencer Klout Hotels Creative Commons 35

Socialmedia.biz

OCTOBER 13, 2016

greyweed / Creative Commons BY. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Behind the huge shift toward social & online media. Post by Megan Totka. ChamberofCommerce.com.

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Advertising Marketing Small Business Creative Commons 60

ProBlogger

JANUARY 10, 2013

And the blogosphere is a great place to get inspiration for setting and meeting those goals… Image courtesy Moyan_Brenn, licensed under Creative Commons. Blog branding in 2013. If you’re a regular reader, you’ll remember that we talked about blog branding a bit in this column late last year.

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Blogosphere Creative Commons Blogger Skills 41

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

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Class Blogger Issues Review 184

ProBlogger

MARCH 7, 2013

This saved me so much time when making decisions and has allowed the DPS brand to maintain a very consistent focus. Image by SebastianDooris, licensed under Creative Commons. Who influences the users in social media? How will the users engage with the brand or branded content? What is a Pinterest persona?

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Creative Commons Overview Curation Types 42

Buffer Social

AUGUST 10, 2017

To entice followers to watch their Instagram stories, brands sometimes host exclusive giveaways or give out discount coupons in their Instagram stories. Several social media influencers such as Gary Vaynerchuk often share motivational quotes on their Instagram Stories. Giveaways and discount coupons. Use this template.

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Template Templates Instagram How To 112

Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. How do you measure a personal brand? Hopefully you have some awesome weekend plans. What do you think?

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Creative Commons Case Study Disqus Influencer 28

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are: Traditional/mainstream websites. Unported License. Professional networks like LinkedIn.

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Reputation Social Media Xanga Microblogging 87

Social Media Network Marketing

AUGUST 8, 2010

What normally takes place is that the customer has given general information since their favorite brand asked: So the customer informs that they are on Facebook, LinkedIn, Twitter and other places. Soon, the so far, the favorite brand is then the dreaded fugitive online. There are certain sites that may not fit your brand personality.

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Social Media Reputation Widget Disqus 78

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? with two beers in-hand and made a media hell-storm for himself and his former employer.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Cartoon of the day Five for Friday 09.24.10 Unported License.

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Creative Commons Disqus Travel News 26

Waxing UnLyrical

MAY 31, 2018

You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. Problem #4: Influencers don’t always disclose! It’s just not worth it!

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Creative Commons Skills Influencer Hashtag 179

Jeff Esposito

AUGUST 27, 2010

While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Thanks for visiting! Unported License.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Is there an audience? link] #Socialmedia [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. With geo-apps, the same event can be more impactful in buzz generation, money raised and brand recognition.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). If you don’t believe it can be done, look at the micro-industry that was build around personal brands like Peter Shankman, Chris Brogan and Perez Hilton.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JULY 30, 2010

A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think? Unported License.

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

JULY 16, 2010

People really need to remember this when working of a brand on social networks. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Well my good friend Teresa makes some good points with insights from her community. Image- GlitterGify Enjoy this post? Cartoon of the day Five for Friday 09.24.10

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

JULY 23, 2010

As a consumer brand that has kids digging it, you were bound to get something like this article. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Most time negating risks gives a bright green light. Seriously who can honestly say they didn’t know what 1 Cup implied? Unported License.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Unported License.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. Unported License.

Jive 30

Jive Forums Committee Survey 30

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do.

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Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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Marketing SEO Journal Engineering 265

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. So they started testing another version of the ad, mentioning their brand name within these five seconds.

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Products Brands Campaign Reputation 53

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. Your brand or organization? Image: David Kennedy via Unsplash, Creative Commons CC0. Source: FHR ).

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Case Study Communities Study Statistics 168

Social Media Marketing

JUNE 29, 2011

Increasingly relevant information - whether it be from brands, the media or individuals - is finding us through our social networks. Flash forward four years later and there’s no doubt he was right. However, with everyone and their mother creating content, standing out is becoming only more challenging.

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Social Media scribd Avatar Wikipedia 163

Convince & Convert

MARCH 3, 2011

So the good news is that the FTC isn’t pummeling brands in the digital octagon like a crazed MMA fighter. has become the standard for URL shortening; Klout has become the standard for influence measuring; and Creative Commons has become the standard for digital copyrights, CMP.LY Probably you too.).

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Badge URL Blogger Klout 126

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. People are different, communities are different and marketers/brands are different.

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Social Media Marketing Consultant Communities 163

Kikolani

SEPTEMBER 7, 2012

A 10-Point Plan for Connecting with Online Influencers – Here’s how you can make high-quality connections with bloggers and other content publishers in order to find a wider audience for your own content. Get creative with your photos. Blogging / Content. Make sure you are actually getting those links! Think SEO is a Game?

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Mashup Resources SEO RSS 113

Convince & Convert

JUNE 12, 2013

Bloggers and Other Influencers Writing About Your Content. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. If your content has visual elements, consider licensing them with creative commons and/or making them easy to embed.

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BuzzStream Content Metadata Reddit 150

Your Escape From 9 to 5

JULY 8, 2022

One of the best ways to build your online brand is to guest blog on authority web sites. You may be after back links, new audience, authority, referral traffic, relationship with established bloggers or brands. You don’t want to look like a fool in front of industry experts and influencers. Use Branded Anchor Text.

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Hosting Guidelines Blogger Policies 98

Jeff Esposito

SEPTEMBER 8, 2010

Personal branding is something I wholeheartedly believe in. Not so much about personal branding, but about when one person overpowers the industry’s perception of his or her client, place of work, etc. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? We are a fun bunch, indeed.

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Creative Commons Disqus Statistics Industry 40