How Do You Build A Brand? Start by Asking What Drives Human Behavior
Waxing UnLyrical
JULY 12, 2018
When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.
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