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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. Different ad types tend to net better views and different CPMs. If advertisers are competing with each other, the bidding process for YouTube ads is going to be higher, resulting in a higher CPM. CPM $70.82

YouTube 94
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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Promote your brand and the promotions based on specific profiles of social media networks; it’s a great way to segment and target! And because there is so much going on, there is a chance that some crucial details can get overlooked!

Tips 290
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! NFO is the new SEO – that’s News Feed Optimization on Facebook. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! Share this on Reddit.

B2B 279
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Server Melting Traffic Generation Methods

Kikolani

As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. SEO is obviously a great way to generate traffic, not just traffic, but targeted traffic, the kind that makes you money (converts). SEO is what drives a business through the beginning and end.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). This is the key to growing your fan base “virally”. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150