Remove Brands Remove CPM Remove Marketing Remove ROI
article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Further along is the interest stage.

ROI 136
article thumbnail

12 Facebook video metrics brands need to benchmark right now

Sprout Social

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. You can also use these insights to increase the reach, engagement and ROI of your next video. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. Swipe-up actions.

Metrics 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Retargeting can be effective and, for most brands, should generally be included in your buy.

article thumbnail

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Business Goal: Increase brand awareness for a new shoe store in town.

article thumbnail

The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e.,

YouTube 145
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. increase in brand awareness and a 13.8%

Reddit 115
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. By paying per impression, you can optimize your CPM to just $0.02

CPM 149