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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. What Is Audience Saturation?

CPM 172
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We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Many brands report a positive increase in results when they post more, while others experience the opposite.

Research 111
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How to do keyword research for SEO and beyond

Sprout Social

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 102
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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents). 36 shows that there are not (yet) a lot of brands leveraging Facebook advertising in this market. Average click-through rate (CTR). Average frequency for delivery of Facebook ads.

Cost 191
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 154
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. But here’s the catch. What is keyword monitoring?

Tools 52
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15 Facebook stats every marketer should know for 2019

Sprout Social

Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center. According to Wordstream , the average cost per click (CPC) for a Facebook ad is $1.72. If the CPC is too high for you, consider other types of ads, such as paying instead for impressions.

Facebook 111