Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? Positive ROI is simple on the surface. If we spent $1 and made $2 in revenue, we’ve achieved positive ROI, right? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148

CPM CPA ROI Cost 148

Oktopost

FEBRUARY 23, 2021

Businesses of all sizes now understand how important it is to engage in social media marketing. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. In other words, they have a social media marketing plan.

Social Media 62

Social Media Metrics CPA ROI 62

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Jon Loomer

MAY 26, 2015

These people proclaim affinity for your brand. My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35

CPA 113

CPA CPM Facebook Apple 113

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement. We also spoke to dozens of industry specialists.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

MAY 2, 2023

Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. Affordable tools in the market don’t just mindlessly collect your metrics but give you advanced insights. They enable you to quickly create complex ROI reports with ease.

Analytics 52

Analytics Report Social Media Tools 52

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. While you need those to calculate ROI, you also need metrics that help you understand where your customers are in the sales funnel. , making a high-risk, low-reward bet that the right people will stumble upon their ad.

Buy 134

Buy CPA Metrics ROI 134

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

NOVEMBER 20, 2015

With new developments in the advertising space courtesy of ad blocking and women’s lifestyle bloggers going mainstream , sponsored content with bloggers has become an increasingly viable channel for brands to reach and engage with their target audiences. Brands of Every Industry Are seeking Out Top Lifestyle Bloggers.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. Apply best social media marketing practices and enjoy greater customization of posts with Tailored Posts in the Buffer browser extension. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower CPA than longer Tweets.

Instagram 111

Instagram Twitter Facebook How To 111

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Laurel Papworth

AUGUST 1, 2010

Facebook for Market Intelligence/ customer reward. I strongly recommend you get your head around social media currencies – soon marketing and PR and customer service will be relegated to second position in social networks when the sales people and money guys move in. Australia ROI: Investment and Revenue in Social Networks (5).

Facebook 105

Facebook Virtual World Foursquare Banking 105