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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Are you spending enough on digital marketing? Your Success Breeds My Success. And Vice-Versa.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. ” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs.

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. I started with Twitter since I seem to live in it.

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Paragon Software Group – A Social Experiment

Koka Sexton

Traditional marketing only goes so far and emailing news is not the best way to communicate with people and even worse if you want to have your message shared with others. The company has a corporate marketing team that manages a Twitter profile and a Facebook page but our region (America) wanted to do more.

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. I started with Twitter since I seem to live in it.

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What goes up…

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. How NOT to use your Social Media Marketing Manager! It made sense, a majority of the company was based in Mass. Use get_bookmarks() instead.

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What goes up…

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. How NOT to use your Social Media Marketing Manager! It made sense, a majority of the company was based in Mass. Use get_bookmarks() instead.