Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. They cultivate trust and credibility, reaching new audiences and amplifying your brand message to resonate with the right people.

Metrics 52

Metrics Influencer Sentiment ROI 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

FEBRUARY 14, 2022

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).

Brands 79

Brands Sentiment Posterous Team 79

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. An opening ceremony filled with mixed emotions.

Brands 133

Brands Sports Compete Apparel 133

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Koka Sexton

JANUARY 5, 2023

These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. To accurately assess lead quality, you need to track key metrics, such as cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Best practices maximize marketing ROI. Qualifying Leads. Conversion Rate.

Metrics 140

Metrics B2B ROI Advertising 140

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Paid search.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. The problem?

Organization 125

Organization Sentiment Social Media Management Analysis 125

Convince & Convert

NOVEMBER 30, 2023

Awario: Position your brand better What engages your social media best? Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It always helps a brand look more relatable and trustworthy!

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

SEPTEMBER 18, 2023

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 131

Marketing How To Sample Samples 131

Pam Moore

MAY 19, 2023

Unfortunately, if you don't get to the root of these limiting beliefs and replace them with a growth mindset, you may struggle to achieve your business goals, differentiate your brand in a crowded market and wind up being left behind. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 148

Team Marketing ROI Training 148

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. This includes sentiment analysis, unsatisfactory responses and your top reps.

Software 85

Software Tools Knowledge Base Hubspot 85

Pam Moore

MAY 19, 2023

Unfortunately, if you don't get to the root of these limiting beliefs and replace them with a growth mindset, you may struggle to achieve your business goals, differentiate your brand in a crowded market and wind up being left behind. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 147

Team Marketing ROI Training 147

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. However, the costs vary dramatically. Cost per month: Individual – $89 Team – $189 Pro – $259 Advanced – $549 Enterprise – Starts at $833 Campaign – Custom 2. Cost per month: Adapt – $99 Optimize – $149 Predict – $239 Enterprise – Custom 3.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Incorporating social media intelligence will give you the edge you need to generate revenue, discover potential cost savings and reduce your risk.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

MARCH 26, 2019

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. With less cost and time to set up, you’ll free up more resources to take action on your findings. Create a brand analysis. Monitor : brand keywords, misspellings, word clouds.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. As for your competitive data, this will include your overall business influence on the web or the number of mentions for competitors’ brands. The number of mentions that have negative and positive connotations is your sentiment.

Social Media 166

Social Media Sentiment Cost Energy 166

Pixlee

JANUARY 18, 2022

It costs five times as much to acquire a new customer as it does to retain an existing one. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Who is a Brand Advocate? Transforming Customers Into Brand Advocates.

Brands 52

Brands UGC How To Apparel 52

Keyhole.co

NOVEMBER 10, 2023

For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. But competitor benchmarking compares your processes, products, and ROI against competing brands. It determines your brand’s current efficacy to reach desired results.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Influencer 113

Influencer Tools Marketing Software 113

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. As social media platforms look for ways to further prioritize video, and users seek out more ephemeral, bite-sized content, marketers have an opportunity to incorporate quick videos into their strategies in cost-effective, creative, and powerful ways.

Trends 182

Trends Social Media Instagram Platform 182

Idaconcpts

OCTOBER 9, 2012

Making your brand stand out is vital to the success of your business. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. Online Branding. Offline Branding.

Brands 110

Brands Apparel Sentiment Company 110

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth.

ROI 96

ROI Cost B2B Organization 96