Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 102

Influencer Brands Collaboration Authentication 102

Waxing UnLyrical

JUNE 2, 2014

“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Why: Good content writers are adept at sparking conversation.

Conversation 205

Conversation Exercises Small Business Consultant 205

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 105

Reputation System Brands Knowledge Base 105

Ignite Social Media

APRIL 23, 2019

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Ready to read more?

Loyalty 86

Loyalty UGC Content Review 86

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

Conversation 136

Conversation Review Marketing How To 136

Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. They may also refer your brand to friends and family; an extremely efficient way to add new customers into the funnel. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase.

Loyalty 86

Loyalty Construction Conversation Data 86

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 162

Process Communities Brands How To 162

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. Examples of conversational commerce.

Conversation 87

Conversation Loyalty Policies Examples 87

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands. This feature allows brands to see what their customers are most interested in. Whole Foods.

Conversation 229

Conversation Brands Fashion Loyalty 229

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Deliver Great Customer Service.

Loyalty 52

Loyalty Privacy UGC Communities 52

Sprout Social

FEBRUARY 13, 2017

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. The best way to keep a pulse on who’s talking about your brand?

Loyalty 70

Loyalty Brands Authentication Platform 70

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving.

Conversation 260

Conversation Retail Hubspot Buy 260

Twist Image

AUGUST 18, 2013

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Enjoy the conversation.

Loyalty 78

Loyalty Advertising Brands Publishing 78

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Buzzlogix

AUGUST 7, 2017

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves.

Loyalty 40

Loyalty Brands Class Discount 40

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Social Media 74

Social Media Banking Brands Sentiment 74

Twist Image

APRIL 8, 2014

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. You don''t buy a ticket, you join a movement.

Loyalty 97

Loyalty Curation Education Conference 97

Twist Image

MAY 22, 2012

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. Imagine a world.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity. Click-to-Messenger ads —A call to action appears on the brand’s Facebook page. Not providing context.

Brands 145

Brands Facebook HootSuite Badge 145

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some key conversations may even slip through the cracks.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. How does named entity recognition work?

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Convince & Convert

MARCH 29, 2016

According to the Emoji Cloud below, and are two of the most prominent emojis associated with the discussion: , , and are all logical emojis to find within the conversation, but and (aka Smiling Face with Sunglasses and Face with Stuck-Out Tongue and Tightly-Closed Eyes Emojis, respectively) do not necessarily invoke obvious connotation. .

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Building that emotional connection with your brand is key.

Instagram 83

Instagram Insurance UGC Brands 83