Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Strategy 117

Strategy Content How To Marketing 117

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

The Realtime Report

JANUARY 6, 2022

Why Should a Brand Include AI Voice into Their Audio Content Strategy? The voice tech boom is here and is changing the content landscape. Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. State of the Content (Y-Axis).

Strategy 91

Strategy Brands Content Authentication 91

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Brand bringing this trend to life: Spotify.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Behind-the-scenes/company culture content.

Strategy 132

Strategy Content Curation Press Release 132

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. You rank higher on search engine results, which drives more clicks to your profile and content. Tim Hanson is doing the same. Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

The Realtime Report

NOVEMBER 30, 2022

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. Zero brand visibility equals zero brand revenue.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. Zero brand visibility equals zero brand revenue.

Strategy 91

Strategy Brands Loyalty SEO 91

Social Media Today

JANUARY 3, 2023

Defining your brand mission is a key first step in building a social media marketing strategy.

Brands 206

Brands Content Social Media Strategy 206

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. What makes Netflix’s social media strategy successful? Did you know — Netflix has 223.09 million YouTube: 25.4

Analysis 98

Analysis Social Media Strategy Meme 98

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? And one of the ways that they think they can achieve that is through trendy content. 1 Will this social trend add value to your brand?

Trends 146

Trends Brands Airlines Energy 146

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Example of progress from social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 175

Strategy Marketing Banking Influencer 175

The Social Media Hat

JULY 31, 2023

Partnership Unpacked, Episode 32, with James Tennant The post How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant appeared first on The Social Media Hat.

Brands 140

Brands Content Social Media Strategy 140

Keyhole.co

NOVEMBER 27, 2023

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Let’s delve into how Samsung’s marketing strategy works. LinkedIn: 4.2 million TikTok: 2.5 million YouTube: 6.52

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ? Build your strategy. For example, this video from creator @angelinina.pj

Influencer 101

Influencer Brands Fashion Review 101

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers. There lies the magic of B2B influencer marketing. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Ignite Social Media

JUNE 14, 2023

Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 113

Social Media Strategy Exercises Retail 113

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.

Brands 144

Brands Content B2B Apple 144

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Build Brand Awareness.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.

Report 87

Report Social Media Brands Social Media Management 87

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 155

Social Media Strategy Content Template 155

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Anyone can market on Facebook–big brands, small businesses, and individuals alike. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Brands Content Guidelines 89