Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 141

Campaign Social Media Social Media Management Team 141

Socialmedia.biz

MAY 11, 2016

Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Oktopost

MAY 23, 2022

B2B buyers conduct 12 online searches before visiting a specific brand’s website. Develop a personalized content strategy. ? Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically.

B2B 88

B2B Marketing Paid Search Buy 88

Keyhole.co

OCTOBER 24, 2023

In an audit, you examine your videos in depth and analyze critical areas of your content, including watch time, click-through rates, and so on. This will help you identify the direction that you need to head to and will also help you understand how your YouTube channel and content are performing.

YouTube 52

YouTube How To Posterous Upcoming 52

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). That’s amazing, and every marketer should be working to not only get their content listed, but ranked well in the SERPs.

SEO 239

SEO Strategy Tips Marketing 239

Ignite Social Media

DECEMBER 19, 2017

is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. We’ve seen brands win big at key points of the year with well executed strategies. Pinterest Equals Search. The moral of the story (get it?) Social Ads Should Still be Social.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. You may be tracking a lot of different metrics, but which ones should your brand focus on? Read on for tips that can help take your reporting to the next level. The metrics you should measure.

Analytics 121

Analytics Report Social Media Metrics 121

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Sponsored content. Social and paid media.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Firebelly

JUNE 22, 2010

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? View an alternate.

YouTube 170

YouTube Social Media Paid Search SMS 170

Firebelly

SEPTEMBER 3, 2010

While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. View an alternate.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social. View an alternate.

Facebook 160

Facebook Paid Search SMS Syndication 160

Firebelly

JULY 27, 2010

Is Hollywood this desperate in coming up with good content for a movie? Anyway I already say "skip" it just from seeing the preview. I mean he is already loaded by creating a tool I am addicted to, so why give him more money? Just my thoughts! Your comment has not yet been posted. View an alternate.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Owned, earned and paid media are three terms you might come across a lot these days. Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches.

Engagement 177

Engagement Marketing Paid Search Forums 177

Firebelly

JULY 23, 2010

How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. View an alternate.

News 176

News Social Media Paid Search SMS 176

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. These searches are leads. Have we solved the most basic of questions for our digital marketing efforts?

Marketing 105

Marketing Analytics Mobile Paid Search 105

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. View an alternate.

Campaign 140

Campaign Facebook Paid Search SMS 140

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone. Moral: don’t be spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 108

Campaign Groups Groups Communities 108

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. However you slice it, the implications of consumers using their voice to connect, create and share content changes the playing field, as we have seen it to date. alexa paid search. paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

MARCH 12, 2010

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. 11 Free Tools for Social Media Optimization By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 100

SEO Paid Search SMS Syndication 100

Firebelly

JULY 1, 2010

Other networks have used the Internet to hold on to anaudience with new content during a show’s off-season. Over a million votes were cast on MySpace and the current Glee cast members even were featured in videos encouraging people to enter andvote. View an alternate.

MySpace 140

MySpace Paid Search SMS Syndication 140

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. The results were interesting, although not surprising. View an alternate.

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

MARCH 23, 2010

In Fans With Benefits: Add Value On Your Facebook Page , I wrote about providing the kinds of content that fans find valuable. I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Why were more people than usual streaming into Starbucks today? View an alternate.

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. Do more of what people are responding to! View an alternate.

Facebook 132

Facebook Paid Search Discount SMS 132

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing. Increase brand awareness.

Campaign 111

Campaign Social Media Metrics Trends 111

Firebelly

JULY 23, 2010

This is where brands need to step in to take advantage ofthis. At 500 million users, Facebook isn’t going anywhere soon,and it’s 500 million people a brand could easily be missing out on. It’s simple – people have found an easy wayto connect with friends and co-workers, regardless of time or distance. View an alternate.

Facebook 113

Facebook MySpace Paid Search SMS 113

Firebelly

DECEMBER 14, 2009

Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?  What metrics are appropriate for your campaign and what do they tell you? How  How will you gather information? What  What will you do with the data collected? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Convince & Convert

DECEMBER 10, 2014

For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram, and so forth). Your average cost per piece of content produced is $88.33. to start to more intelligently value the impact of each piece of social content. Now You Know Your Costs.

Social Media 148

Social Media ROI Cost Insurance 148

Firebelly

JUNE 3, 2010

Digitalia | Indianapolis Social Media Marketing « 3 Easy Ways To Make Your Facebook Page More Welcoming | Main | Flickr Friday: Sexist Profiling on Twitter » June 03, 2010 Jakes Take: Fresh Logos, Fresher Coffee Every brand could use a re-design every once in a while.Even Google updated their logo last month, if you haven’t noticed.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

JUNE 24, 2010

Of course, there are a few drawbacks to consider beforeyou launch a social network around your brand. only allows for acertain number of users and uploads before it pushes you to their paid system. Each could do wonders for any brand. Would it work for yours? Follow him on Twitter. View an alternate.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. How would you rate your level of engagement with the brands you see on the homescreen? I’m assuming those brands have your loyalty. Quick—pull out your phone.

Engagement 60

Engagement Tips Notification Mobile 60

Firebelly

DECEMBER 15, 2009

"  88% of links that 14-24 year olds clicked were sent to them by a friend  1 billion links clicked every month on Google is the same as 1 billion bit.ly View an alternate.

Statistics 101

Statistics Paid Search SMS Syndication 101

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Branding Bricks ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. Here then, the details. MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Bill Hartzer

FEBRUARY 24, 2011

We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars. Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. Full benefits: medical, dental, 401k, vacation/sick/personal/paid holidays.

Engineering 106

Engineering Marketing Paid Search Adwords 106