Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Where does it stop? Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

JANUARY 11, 2011

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

FEBRUARY 11, 2016

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JULY 24, 2018

” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. promote the brand through creation and distribution of share-worthy content. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

SEPTEMBER 12, 2011

Influence in social media: how to find the top bloggers by blur Group. This post outlines three key measures of social media influence and three key tools to help identify the most influential bloggers in any specific topic niche. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 1, 2016

million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the realm of your control while still directly impacting your brand. Influence Pros Podcast. Quotes From This Episode.

Sysomos 60

Sysomos Social Media Tumblr YouTube 60

Proactive Report

JULY 14, 2010

The smart phone is the next content platform. From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Good content shared on multiple channels is becoming a valuable asset.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

APRIL 8, 2010

Brands that are already established naturally have it a lot easier; they already have a following. Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. Trust is earned and building trust takes time.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200