Jeff Esposito

NOVEMBER 16, 2012

The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. Get Off Your Ass; Identify Your Own Influencers – do you know who influences your community? Sounds silly right? A must read for this week.

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Jeff Esposito

OCTOBER 18, 2013

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. Influencers: Who influences their product buying decisions? What factors influence their purchasing decisions.

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Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

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Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

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Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Is there an audience? link] #Socialmedia [.]

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Jeff Esposito

JULY 30, 2010

The content trickled live onto the page throughout the day. A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. Seriously how awesome is Mike Rowe? What do you think?

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Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. From there it is about keeping lines of communication open and pumping out great content. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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