Direct Marketing Observations

JANUARY 31, 2018

Can we get people to click on content? Can we get people to talk about that content? We need a better snapshot of who does what with our content. Should I care, that you took a millisecond to share, like or re-tweet a piece of my content? You’re only as good as your content. Content is driving everything.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 17, 2010

If it’s the company website, you probably have some type of responsibility or influence over it’s content. You need to awaken that sleeping giant who, with the right kind of online experience on your site, can be turned into a brand advocate or brand champion. What are you waiting for?

Mobile 159

Mobile Meeting Questions Sites 159

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Create shareable content. Proactively share content. Don’t get me wrong, I love Rohit’s definition or &# new rules&# of SMO.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 3, 2010

If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. Jake Mckee’s infamous 90-9-1 pyramid comes to mind.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. Influence – of the person it comes from. Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. Q2) What should be more important for Brands: social segmentation or engagement? Savvy marketers have been using insights for more than just marketing also.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. Wow, that’s terribly assumptive isn’t it? Why is that?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. 30) and lastly one of my favorite articles from 2010, Branding and the ‘Me’ Economy from the New York Times. Sometimes blog posts resonate in different ways. 10) What The F*!

Sites 235

Sites Social Media Tools Storify 235