Remove influence

Adam Cohen

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Social Media Success is About The Customers, Stupid

Adam Cohen

Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …watching customers share and comment on really valuable and relevant content your team created. …seeing the sentiment from a social media monitoring tool improve over time.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Related Posts.

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I Will Not Write About Old Spice

Adam Cohen

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials. More about this blog here.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. How is our market share today vs. a year ago, and how will a new program help influence that? Do they care what kind of car they drive? More about this blog here.

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