TikTok’s Testing a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands
Social Media Today
AUGUST 23, 2022
As moe people turn to TikTok for search, a dedicated 'nearby' feed could be a big consideration for brands.
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Ignite Social Media
OCTOBER 16, 2023
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.
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Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.
Pam Moore
MAY 12, 2017
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Need help implementing a new organic strategy, content marketing plan, or influencer marketing program for your brand?
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.
Ignite Social Media
SEPTEMBER 9, 2020
As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.
Mindjumpers
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. What does it mean for brands?
Bill Hartzer
OCTOBER 10, 2023
In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?
Jon Loomer
JANUARY 13, 2018
Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. First, to summarize: 1.
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook just wants to force brands to pay. Everyone who likes my page wants to see my content — that’s why they liked it in the first place!
Ignite Social Media
FEBRUARY 13, 2018
Most recently, Facebook announced its algorithm changes which will “prioritize posts from friends and family over public content” Translation: users will see more content from their friends and less content from brands and businesses. . What does this mean for my brand? . The result? What's your why?
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Perhaps the rise of platforms like TikTok that thrive off of more humorous content can be thanked for this trend.
Social Media Strategies Summit
SEPTEMBER 14, 2023
Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. Things are different for a brand like ESPN.
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.
yMarketingMatters
FEBRUARY 8, 2018
These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.
Sprout Social
APRIL 4, 2023
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.
Likeable
APRIL 5, 2022
But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format. Even the chronological feed’s most avid fans will likely still encounter recommended content. In some ways, these changes are great for brands!
Ignite Social Media
FEBRUARY 3, 2021
The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes. Changes to Roles and Management.
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.
Ignite Social Media
NOVEMBER 2, 2020
Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).
Ignite Social Media
MAY 4, 2020
Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.
Ignite Social Media
MAY 25, 2021
Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Increasing Discoverability of Reels Content.
Social Media Strategies Summit
SEPTEMBER 14, 2021
A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . How to Use User-Generated Content on Instagram .
Social Media Strategies Summit
APRIL 11, 2024
However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.
Ignite Social Media
OCTOBER 30, 2023
As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. How can I implement a video strategy for my brand? Truth is people are still on Facebook, active and consuming content — especially videos. But how is your video marketing performance?
Mindjumpers
DECEMBER 6, 2013
Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. What does it mean for brands? A content piece that has good organic reach will also be forming better in paid reach etc.
Jon Loomer
JANUARY 11, 2018
Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But we don’t know exactly how this will impact your brand or mine until this actually rolls out.
Later
FEBRUARY 17, 2020
The “Latest Posts” feature acts as a pop-up over the main feed and leads users to a new page that will show the most recent content from the accounts they follow. But, the algorithmic feed often paid off for brands and businesses! The Instagram chronological feed could be making a comeback! View this post on Instagram.
Sprout Social
MARCH 4, 2021
With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in.
Social Media Marketing
MAY 20, 2019
That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.
Jon Loomer
AUGUST 7, 2017
Let’s take a closer look at the change to the Facebook news feed algorithm, as well as some of Facebook’s recommendations to keep your content at the top of the feed. While it isn’t easy to adjust, you must consider the increased views and improved user experience when measuring value to the user and your brand.
Ignite Social Media
JULY 1, 2016
According to a 2016 study by the Pew Research Center, 44% of adults in the United States read their news on Facebook, and this change will affect how much of this news content will truly be seen in the feed. What the change truly means is that for publishers and brands, there isn’t necessarily a decrease in engagement.
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