yMarketingMatters

JULY 12, 2018

Increase brand awareness. REMEMBER… …Keep your content entertaining and informative. Content that engages, helps, educates and delights your audience is key. …Good content is the infrastructure of your social media outreach! . …Good content is the infrastructure of your social media outreach!

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Enter Storytelling! Guides the Customer Through Their Journey. Drives Conversions.

B2B 100

B2B Loyalty Conversation Social Media 100

yMarketingMatters

JULY 12, 2018

Increase brand awareness. REMEMBER… …Keep your content entertaining and informative. Content that engages, helps, educates and delights your audience is key. …Good content is the infrastructure of your social media outreach! . …Good content is the infrastructure of your social media outreach!

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Reminding people casually to turn on notifications to see more content from you and to engage with your posts. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content!

Tips 130

Tips HootSuite Notification Hashtag 130

yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.

Feed 145

Feed Feedly News Facebook 145

yMarketingMatters

JUNE 4, 2013

Content Must Be Quality & Personalized. Your content is top quality is engaging. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Take your product and our brand out of the story. Take it step further, make it more personal.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

OCTOBER 25, 2013

However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Just because a consumer saw your post in their News Feed, it doesn’t necessarily aid in brand recall, purchase intent or indicate that you have a relationship with your customers.

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Reminding people casually to turn on notifications to see more content from you and to engage with your posts. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content!

Tips 100

Tips HootSuite Notification Hashtag 100

yMarketingMatters

JULY 20, 2016

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. Brand loyalty. 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓ of content promotes business and converts audience.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. Brand loyalty. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓ Ideas For Content.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1️⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key.

Instagram 130

Instagram HootSuite Feed Feedly 130

yMarketingMatters

JANUARY 19, 2012

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. So many businesses don’t really take the time to get to “know” and speak to their target audience in their marketing content. Find your own voice. Be authentic.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

NOVEMBER 21, 2013

Remember that your Page needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Content that is posted later in the day is more likely to be Liked and Shared. Keep your content fresh and new. Plan your content a week or even a month ahead! Tip #3: Content.

Facebook 237

Facebook How To Statistics Hashtag 237

yMarketingMatters

JUNE 20, 2014

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Your followers have acknowledged your presence and are looking and reading your content. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 5, 2019

Instagram’s top 3 ranking signals: 1⃣ Relationships: Instagram’s algorithm prioritizes content from accounts that users interact with a lot: comments, DMs, tagging. For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

FEBRUARY 26, 2014

Promote your company and your content, and Get Noticed! Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. This will help you get your brand name out there and grow your followers. Build credibility.

Twitter 235

Twitter Repository Hashtag Statistics 235

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Facebook publicly admitted that organic reach is going to dwindle even further unless brands start leveraging paid advertising!). It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

AUGUST 21, 2015

is the most popular means of categorizing content on social media. makes your own content discoverable. allows you to find relevant content from other people and businesses. On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Read my blog on Twitter Lists: Are They Useful? Basic Rules.

Twitter 271

Twitter Hashtag Feed Feedly 271

yMarketingMatters

DECEMBER 6, 2015

Facebook Slideshow: This amazing new update allows you to tell your brand’s story with easy-to-create, lightweight videos. Interactive content is gaining popularity on Facebook, and these new slideshows are lightweight and accessible to people in most countries, even in high-growth markets.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

JUNE 4, 2013

Content Must Be Quality & Personalized. You are generating top quality quality content. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Take your product and your brand out of the story. Take it step further, make it more personal.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. For Personal Profiles, you increase your followers and these are potential clients that have chosen to receive and read more of your content. Facebook Updates. Author Tags.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

OCTOBER 2, 2017

Mobile use is disrupting the way people engage with brands. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text.

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

JUNE 22, 2012

Include Archives of Your Newsletters on Your Website and Landing Page: People like to browse older newsletters (or your blog) for content and to see an example of what they signing up for, so make sure these are accessible. Create Valuable Content: Don’t make every newsletter a sales pitch. People will unsubscribe fast.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Also, only verified Pages can post sponsored content that advertises someone else’s products or services.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

JUNE 22, 2012

Include Archives of Your Newsletters on Your Website and Landing Page: People like to browse older newsletters (or your blog) for content and to see an example of what they signing up for, so make sure these are accessible. Create Valuable Content: Don’t make every newsletter a sales pitch. People will unsubscribe fast.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

OCTOBER 9, 2015

Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling. Posts for Facebook, Twitter, Instagram and Pinterest. Facebook Ads and Banner Ads.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling. Facebook, Twitter, Instagram and Pinterest post graphics. Facebook Ads. Much more….

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Read my blog on Twitter Lists: Are They Useful? Basic Rules.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. What’s your URL?

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. Read my blog on Twitter Lists: Are They Useful? Basic Rules.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

MAY 29, 2018

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day. PLAN YOUR CONTENT. Allows you to plan time-sensitive content.

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

AUGUST 7, 2016

Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. One way to get your content higher-up in News Feed is to show people stories about things that are trending as soon as they occur. The best way to handle this, is by posting content your audience is likely to share immediately.

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

MARCH 30, 2014

Showcase Pages: These are extensions or subpages of your Company Page dedicated to specific products and services, designed to allow companies with a diverse range of products or services to create pages for individual brands. This allows brands to target their marketing and build relationships within relevant communities.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

yMarketingMatters

FEBRUARY 10, 2014

This makes it clear that televised content is undergoing a decline, online consumption of video is on the incline. Here are some tips to generating great online content to feed your social media networks! Read my blog on Make Your Online Content Sharable! Establish a stronger brand. Slideshare presentation sharing.

Social Media 279

Social Media Mobile YouTube Social Networking 279