Waxing UnLyrical

JANUARY 11, 2019

So brands move on to the next agency that promises them something shinier or cheaper. If the agency you hired was only hired to write content, how hard would it be to switch them out with another agency? In this scenario, do you want to be a content agency? Are you essential … or a commodity? Agency life is tough. Probably not.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On the metrics to use when analyzing content: Metrics are client driven. If they want to measure brand recognition #measurepr.

Content 188

Content Metrics Banking Consultant 188

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JUNE 7, 2018

Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Guest Post by Lukas Treu. Just not our basics.

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan. A2-2: Truly effective content isn’t cheap and it isn’t easy.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Brands 100

Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3. .”

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JUNE 21, 2018

.” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Employees are almost certainly more likely to share this more personal content over the latest sales copy. Tip #1: Seek Out Employee Evangelists.

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Authentication Brands How To Review 125

Waxing UnLyrical

AUGUST 10, 2016

Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. Visual content builds trust & loyalty.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You need to find out who you are creating the content for, what their needs are, and what their present thoughts are regarding the theme of the content.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Content isn’t new #measurepr.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. What can other comic franchises teach us about content marketing?

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

AUGUST 28, 2018

Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action.

Press Release 262

Press Release Case Study Curation Consultant 262

Waxing UnLyrical

JUNE 11, 2021

Now, the FDA doesn’t usually get a ton of engagement with its social content. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). TONS of legit media coverage.

Upcoming 251

Upcoming News Consultant Hosting 251

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Think about content as your bait. Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Think about what inspires them to share content.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Why: Do you keep headingto the same few content sources, over and over again, looking for inspiration? Why:Storytelling is vital to the success of your brand because of its connection-building power. 3 TED Talks That Uncover the Secrets of Storytelling.

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Your Brand Is Not What You Sell.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Can your content plan survive on 6-second videos? Can your content plan survive on 6-second videos?

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

APRIL 9, 2020

But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3? Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Shock, horror!

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. Quality, not quantity. Flip the dynamic.

Communities 170

Communities Brands Video Hosting 170

Waxing UnLyrical

AUGUST 1, 2019

Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. David H Lasker is the founder and CEO of News Exposure , a digital content solutions company specializing in media research and monitoring. Top Tips For Handling A PR Crisis from News Exposure.

Tips 160

Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Image: Mike Licht via Flickr, CC 2.0.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. How much content is right for my audience? I believe that, like me, my audience is insanely busy and overwhelmed with a world awash in content.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Create content? So we suggested things like: short-form content (e.g. long-form content (e.g. Here are some guidelines. Show up somewhere? … and so on.

Influencer 100

Influencer Marketing Banking Guidelines 100