Techipedia: Tamar Weinberg

AUGUST 21, 2012

Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence.

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. You have the opportunity to build a library of content populated largely by your own customers. They entice higher brand loyalty by enhancing ‘insider’ status. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below). If you’re trying to measure how often your client is mentioned or how far your articles have been shared then you can simply search by keyword, brand name, website and any other variations.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? Share Valuable (and Relevant) Content. Dan Schawbel from Personal Branding Blog is great at this. He shares all kinds of great content related to personal branding and careers. Are you showing you?

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Social and mobile profile calls to action?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Targeting the wrong user for a campaign can be severely detrimental to your brand image so this is really worth doing.

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Because they already have a great aesthetic going with their branding – the quirky hand drawn effect – the illustrators simply applied this style to the screen shots of Facebook. They can help create a memorable brand identity.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. Once you get this content published, use basic SEO tactics and get links pointed to these properties to get them ranking above the rest. Own the First Page.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Don’t forget to follow Samir on Twitter. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. Ongoing SMM Activities. This requires a lot of organization and repetitive activity.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. Transparency is a key issue when creating videos with good content. Corporate story.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While each social media analytics platform will shape reporting, users often fail to use the strongest capabilities that are present in that platform; in Radian6, there is a way to find the most engaging content, something that I talk a lot about in Social Media Analytics. Most influential Twitter accounts associated with this article.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 17, 2012

Are you trying to build awareness of your brand? One way that Google measures the relevance of the content on your site is by looking at the amount of and the quality of the links to your site. Google likes video and other media content. Maybe you want visitors to stay on your website for longer and reduce your bounce rate?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

MARCH 12, 2015

I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Based on that experience, my plan to promote our shopping app via bloggers began to hatch: first, we needed to find bloggers who were bigger than us and get them to promote our content.

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Most important, you want to see numbers relating to increases in non-branded traffic , because in the end that is what you are really trying to achieve with SEO. Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Talk to their clients. It’s always helpful to go to the source.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JANUARY 12, 2011

We use the channels not only to post content and messages to our consumers but we converse with them there as well. One of our biggest goals is to consistently be aligned with our content and messaging so we meet regularly to ensure that we are all on the same page. There are a number of channels (Facebook, Twitter, forums, etc.)

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Anyone can write dry, flat content for their LinkedIn profile, so if you want to attract attention then why not add some of your own personality to your content while keeping professionalism in mind when doing so? Thus, donating a few minutes of your time can lead to free networking and promotion for your own business or brand.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. Accelerated by MaxCDN Content Delivery Network.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Over to You.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. Are you looking for brand awareness or visibility, or are you looking for money?

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. Accelerated by MaxCDN Content Delivery Network. I still follow Woot.com. © 2006-2010 Tamar Weinberg.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

This concept of image recognition translates to your vanity 800 number if it aligns with your brand, like 1-800-GOT-JUNK. The same concept stands for smaller, local business as well – you can probably think of a few right in your own market. Jeanne Landau has eight years of experience working with the SMB market.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Deliver smart, innovative, to the point content that provides genuine value. Accelerated by MaxCDN Content Delivery Network.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Accelerated by MaxCDN Content Delivery Network. Why do people think it’s appropriate for the same kinds of behavior, which are shunned in real life, to occur online?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Accelerated by MaxCDN Content Delivery Network. Evernote Create an area for your team can collaborate on notes, ideas, and information. Evernote allows you to clip anything (e.g. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192