Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125

Google Storify Brands Content 125

Social Media Strategery

JANUARY 6, 2014

We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Instead, we analyze the length, content, and timing of them to optimize their reach and shares. We use sophisticated algorithms to measure the specific level of influence people have among their friends. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

APRIL 23, 2012

Your brand isn't determined by what you say you are, but by what you actually do. This integration, while more time-consuming, has many benefits: Online communities of advocates who promote your brand not because they're being paid or because they have to, but because they truly love your brand.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

DECEMBER 6, 2017

And rather than focusing on the real challenge — creating a consistent brand experience at all touchpoints — we focused too much on the how rather than the why. Is sales using the content you created? The fact that we’re now unpacking these silos, because customers have demanded a more consistent experience, is simply the beginning.

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Breathe some life into that content and make it a story.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Get ready for a lot more of that feeling.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. This happened with websites, with social media , and it’s happening again with content marketing. Who owns content marketing? A dedicated content marketing team? We continue to make the same mistakes we did before. Publishers?

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “ 8 Super-Simple Tools You Can Use to Create Better Content ”.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

JUNE 13, 2016

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. The content marketing revolution was upon us!

Content 50

Content Film Data Feed 50

Social Media Strategery

NOVEMBER 9, 2012

We talked about branding, TV commercials, media tours, and social media. I've used project plans to help plan my work for everything from website content to huge accounts with multiple workstreams. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

MAY 19, 2010

Do a Twitter search for your organization/brand and see what others are saying via steveradick.com [.] Get Your Head Out of That Gannt Chart and Do Some Thinking Once in a While | Social Media Strategery [.] [link] nike sb shoes Hhe article's content rich variety which make us move for our mood after reading this article.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

JANUARY 21, 2010

Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 It just felt appropriate to separate the brands and content. chatter is centralized.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

FEBRUARY 4, 2013

Create content that pulls the veil back on league finances and operations. Offer free tickets to kids under the age of 13 – this is going to be your future fan base. Lower ticket prices across the board (e.g., if you lose half the season, make tickets half price, etc.). Increase transparency.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

AUGUST 21, 2015

Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. So many brands – big and small – default to big-city agencies. And based on my newsfeed, Pittsburghers seem to love their lists more than most. Josh : I don’t think it matters where your agency is located.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

APRIL 17, 2010

link] nike sb shoes Hhe article's content rich variety which make us move for our mood after reading this article. net [link] moncler outlet store Hhe article's content rich variety which make us move for our mood after reading this article. surprise, here you will find what you want! htttp://www.scarf8.net

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

JUNE 13, 2014

We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. Those “likes,” “comments,” “shares,” “re-tweets,” and “pins” are the metrics that social content creators use to (1) judge success and (2) dictate what future content looks like. Here’s the catch. They’re not.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

SEPTEMBER 15, 2014

In many organizations, it’s everything – media relations, investor relations, events, social media, web content, etc. Your clients are brand managers, not PR people. Public Relations agency branding leadership management marketing pr' There’s no single definition for what PR should or shouldn’t entail.

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

FEBRUARY 22, 2015

Given the choice between native advertising content, where impressions, message, and calls to action are guaranteed, what’s the incentive to allocating dollars to PR where not only do these guarantees not exist, the brand is opening itself up to substantial risk? They’re not.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

FEBRUARY 9, 2010

link] [link] shox r4 men Hhe article's content rich variety which make us move for our mood after reading this article. Hogan scarpe , is considered as an all time, all generation brand of sneakers, that released Hogan scarpe donna variety. support strongly always! surprise, here you will find what you want!

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

APRIL 16, 2014

The same thinking applies to brands and their use of social media. ” Just because that Tweet of your staff party wasn’t retweeted 100 times doesn’t mean you should stop sharing that sort of content. .” Your goals for that content should be driven by you , not by the social platform.

Content 111

Content Sports Team Social Media 111