Mindjumpers

FEBRUARY 9, 2012

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The Sharing Avalanche [Infographic].

Content 250

Content Marketing Newsletter Social Media 250

Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

DECEMBER 19, 2011

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Leverage content in real time. Another key element is real time.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind? That’s why we’ve built a non-branded universe.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

DECEMBER 21, 2011

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

APRIL 30, 2012

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. Similar Posts: How Brands Use Pinterest.

Brands 254

Brands Social Networking Campaign Activities 254

Mindjumpers

FEBRUARY 21, 2012

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., So we know that it is being rolled out sooner than first anticipated.

Brands 213

Brands Facebook System Conference 213

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. it’s not possible to plan the actual strategy.

Report 242

Report Content Nielsen How To 242

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JUNE 10, 2011

To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. But maybe it’s not always that easy to get people to talk and respond to your online activity.

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. How do they beat them rather than join them?

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. Content and Information Sharing. An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc).

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

DECEMBER 8, 2017

We do all kinds of illustrations for your brand. Classic, comedic, informational, sleek or gritty? Don’t take our word for it, see for yourself:

Content 100

Content Brands 100

Mindjumpers

JULY 12, 2012

A social media policy is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person. It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set.

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers. What to tweet.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. It is possible to add content to the tab through different applications. No possibility for customising content. It has an ability to shape understanding of your employment brand through video, images and customizable content modules.

LinkedIn 241

LinkedIn Brands How To Overview 241

Mindjumpers

FEBRUARY 23, 2011

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. First of all, it’s crucial that you are aware of what problems this negative talk about your brand can cause.

Reputation 243

Reputation Social Media Brands Policies 243

Mindjumpers

FEBRUARY 1, 2012

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Commenting guidelines also regulate the quality of content on your page and reduces unwanted comments as well as spam.

Comments 219

Comments Brands Guidelines Facebook 219

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. Local content. Human behavior.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

SEPTEMBER 12, 2011

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. Making content available to our tribe is not enough. This should also be kept in mind when posting something.

Communities 196

Communities Content Tips Team 196

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Just remember to keep the promotional content on a certain level! Increase user activity.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

NOVEMBER 7, 2014

Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. .

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

NOVEMBER 5, 2012

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. What is quality content?

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Throughout most social media networks, content is king.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Mindjumpers has contributed to a new report issued today by Skyword.

Report 244

Report Nielsen Overview Compete 244