Jeff Esposito

JULY 13, 2012

So I am supposed to be writing a post on personal branding – This post from Erika Napoletano is possibly the best thing I read all week. Not only is it filled with great content, but I dare you not to laugh in the intro. Double dog dare you even.

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

NOVEMBER 16, 2012

The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks.

Vocus 39

Vocus Content Facebook Conference 39

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 21, 2012

If you aren’t into crunching numbers, the main Insights page for your brand is probably more than enough as you can see where new fans are coming from, reach of your wall posts and people talking about you. People Talking About Your Brand – these metrics show you how many people are actively talking about your brand.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

FEBRUARY 25, 2013

and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies. What brands do you draw inspiration from on social media? While Ford.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JULY 11, 2011

Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

FEBRUARY 1, 2013

Lance Armstrong, Manti T’eo crises prove value of your own story – just like a brand, your story is important. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. Don’t believe me?

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? There are sites for every niche so a network that may seem meaningless for brand X could really be a boon for business Z. Adapt and Evolve.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

OCTOBER 18, 2013

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. These personas help to influence a customer, in many ways, such as: Why their brand is relevant to customers.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 14, 2011

This year the MLB has been doing some really cool things to connect the brand with their fan base. Instead of staying entrenched in tradition and sticking to what worked in the past, they are mapping new content avenues for professional sports leagues.

Sports 34

Sports Video Brands Content 34

Jeff Esposito

MARCH 18, 2012

Users need their daily fix, making it a destination site and a place that brands need to be active. The new ad model encourages engagement on the brand’s page as opposed to sending traffic directly to the brand’s site. So if you take a second to read between the lines on this, you’ll see that content has been anointed king.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 1, 2011

How ‘branding’ is ruining journalism – I love this take on personal brands from the Washington Post. It is a worthwhile read no matter what side of the personal brand debate you fall on. This post looks at the future of journalism and the creation of content. If you don’t follow Jeremy, I suggest you do it now.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

JULY 8, 2013

1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders. Whether you’re trying to increase your social media followers, gain new business or create a cross-promotional relationship with a brand, grassroots research is invaluable. YOU hold the reigns. YOU learn how people communicate online.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MARCH 30, 2011

We face writers’ block, but we can’t stop writing, even if it is on the back of a gum wrapper, and no one is reading our content. If you ache to write, feel antsy when you don’t, worry less about establishing your personal brand or the rewards of a blog. Writers love to write. And zero retweets? Just write.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? There are sites for every niche so a network that may seem meaningless for brand X could really be a boon for business Z. Adapt and Evolve.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? OK – I am not going to lie. This post from Pam Sahota is no different.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MAY 18, 2012

Brand Takes a Tweeting – this is a very good read focusing on the ever-present Shakespearean question To Tweet or Not to Tweet… something that all of us have pondered either on a personal or professional level. So yes that means I will not be glued to a computer screen and will peep out recaps later in the day.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Is there an audience?

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

FEBRUARY 9, 2012

How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Did it have any unexpected twists and turns?

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right? The only commitment is committing time to building the bridges.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. To me this is truly impressive as many companies with larger egos and brands have been silent for less. It also allows those without children to reconnect with a long-lost part of their childhood.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

JULY 30, 2010

The content trickled live onto the page throughout the day. A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. Seriously how awesome is Mike Rowe? What do you think?

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

MAY 9, 2012

What content do you offer them? What perspective are you bringing to the table? What value does your story have to the audience? Why should they come back? For a company. What do your customers or stakeholders care about? Why should they come back to your website or community? Why should the relationship continue after the purchase? .

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JULY 16, 2010

The reason being is that the content is so fresh and always on point. People really need to remember this when working of a brand on social networks. – Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

FEBRUARY 18, 2013

Storytelling is one of the oldest traditions in the world. Some of our greatest tales (the Odyssey, the Iliad, the Tortoise and the Hare, Santa Clause) have been handed down from generation to generation. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is still alive and well.

Price 46

Price Company Buy Products 46

Jeff Esposito

MARCH 27, 2013

Our lives are filled with clutter. While all are great, they contribute to the clutter that we see. Standing out and earning and holding someone’s attention is getting harder and harder. This goes for both personal and marketing communication.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

NOVEMBER 14, 2011

Brand Pages – The new brand pages still need a lot of work, there is no question about it. The one thing that I think shows promise is that companies of all sizes can cater a content experience to users by segment by using the Circles functionality.

Google 51

Google YouTube Social Networking Conference 51