Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Looking for a job in marketing?

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” What does it mean?

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Facebook Marketing Discount Authentication 125

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

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Feed Feedly Facebook Publishing 117

Janet Fouts

OCTOBER 25, 2019

This helps us, our brand, the company we work for, our customers and the world too. He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs. How awesome is that? About Michael.

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LinkedIn Influencer Buy Groups 103

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This makes relevant content and ease of finding it crucial. They’re social.

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Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MARCH 15, 2016

Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Let’s start wth the basics here. What is earned media? Earned media is free, out of the goodness of […].

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Examples Products Brands Content 70

Janet Fouts

APRIL 5, 2012

The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel. People might see your content through more than one of these channels. Here’s how Facebook defines reach. Wouldn’t it be nice if we could all get that?

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Facebook Metrics Organization Applications 191

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook. Brands need to hedge their bets.

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Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 9, 2012

Sometimes the page was created with a fake profile which is actually against Facebook’s Terms of Service.With a Google+ Community anyone can create the community, even a brand. On Facebook you can create tabs and then iframe in content from websites or create apps that display specific content to the user.

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Communities Google API HootSuite 131

Janet Fouts

OCTOBER 15, 2012

Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Obviously the big one is content is truly king. Keep consistently creating engaging content as part of your marketing program.

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Marketing Eventful iPhone YouTube 144

Janet Fouts

NOVEMBER 7, 2011

There is a avalanche of new pages being created at the moment as everyone starts the land rush to save their favorite names and protect their brands, and just like with “fan” pages i expect there will be some tussles over who owns the rights to what. Can I share content between myself and my page? Give it a try.

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Google Real Estate Avatar URL 141

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Linkedin is becoming a more vibrant place with richer content. Efficiency.

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Social Networking Yammer LinkedIn Resources 138

Janet Fouts

MARCH 6, 2013

This post is really about how to use Instagram’s power to raise the visibility of your brand or cause using simple contests. Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. Impressive, even for a big brand. Notice these aren’t all big brands.

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Instagram Eventful Hashtag Hubspot 143

Janet Fouts

JULY 5, 2011

It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics.

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Google Syndication Foursquare Social Networking 123

Janet Fouts

NOVEMBER 3, 2010

I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. If you or someone you know needs to learn how to use social media for their non-profit, their business or their personal brand send them to this page.

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Social Media WordPress Class Training 135

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Increasing brand loyalty (83.9%). By Frank Strong. His sleeves were rolled up.

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Social Media Survey Loyalty Apple 142

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand. Spend some time scanning through the links for content you can discuss. Try to put yourself in their shoes.

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Social Media Attensity SM2 Radian6 136

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand? Great, cool, you’re on the right track.

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Social Media Data SM2 Radian6 132

Janet Fouts

JANUARY 1, 2013

Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Manage your social media team workflow, monitor brand buzz and share on the fly to keep your business social. Available for iPhone, iPad, or Android. Sprout Social.

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Mobile iPad iPhone Curation 175

Janet Fouts

OCTOBER 11, 2011

For a brand in particular watching how a retweet spreads can help identify influencers to help support the brand and it’s initiatives. “ @Jill Something really brilliant” If you have to edit, be respectful of the original content and intentions.

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Posterous News eBook iPhone 138

Janet Fouts

JULY 31, 2016

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.

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Social Media Platform Content Brands 78

Janet Fouts

JUNE 6, 2011

They also clearly state that they are not responsible for the veracity or appropriateness of the content (hey, you put that picture of Aunt Mabel and the beer bong up). Ben Popper found it disturbing and thought it might leave a negative brand impression. But a lot of people have been upset by this.

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Privacy Avatar Applications Issues 105

Janet Fouts

DECEMBER 27, 2011

Shelly owns marketing and branding agency V3 Integrated Marketing. SoniaSimone blogs at Remarkable Communication where she writes about effective content marketing, among other things. @ShellyKramer Has been named one of the 200 most fearless women in social media and the top 30 women entrepreneurs to follow on Twitter by Forbes Woman.

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Blogger Real Estate Radian6 Wiki 152

Janet Fouts

NOVEMBER 7, 2017

Why do people include a brand name in their social posts? Did you mention the brand? You did, and that, my friend, is User Generated Content. You did, and that, my friend, is User Generated Content. User Generated Content (UGC). Let’s face it, it’s fun to see your photo or review used by a brand you love.

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UGC Report Social Media Nielsen 87

Janet Fouts

JUNE 5, 2014

Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Head of Content here at ‘Profs. I’m waging a war on mediocrity in content. MarshaCollier.

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Consultant Klout B2B Influencer 196

Janet Fouts

DECEMBER 23, 2010

I know, I know, somebody, maybe even me, told you that you need to protect your brand by reserving the name on a social media site so somebody doesn’t get it and use it against you or in ways you don’t want related to your brand. that sets up hundreds of accounts for you or your brand? Is your voice positive?

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Netvibes RSS Feed Feedly 133

Janet Fouts

JUNE 11, 2012

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about? Don’t be all business.

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Strategy Fashion Collaboration Widget 165

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

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Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

SEPTEMBER 5, 2014

Now when I want to share a post that’s all about a new recipe I’ll share that with my foodies circle and know the people within that circle who get it are actually interested in that piece of content. It’s still about the content. to an App or Website. If that’s your thing go for it.

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Google Hashtag Journal Forums 175

Janet Fouts

OCTOBER 31, 2011

He didn’t waste any time gathering as much data and content as he could so people could get a better picture. In fact I brought it up in a panel on Social media for brands at OMMA Social in San Francisco last week. In the end CC decided to make his own sauce , showing that yes, Dads CAN cook too.

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Social Media Blogger Video Comments 128

Janet Fouts

MAY 4, 2015

Consumer brands and entertainment will use it extensively. If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. – JoelComm. “ I have played with Meerkat and Periscope. “– Albert Maruggi.

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Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Consumer brands and entertainment will use it extensively. If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. – JoelComm. “ I have played with Meerkat and Periscope. “– Albert Maruggi.

Video 70

Video Ustream Twitter API 70

Janet Fouts

NOVEMBER 12, 2010

Shel defines it as “Generosity attached to a branding strategy.&# While some may say it’s easy for a big brand to afford to be generous it doesn’t have to cost a lot of money to give back to your network. When someone shares your content or says something about your brand let them know you’re paying attention.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

DECEMBER 14, 2010

Since time is precious, it’s essential to create a system for repurposing your best blog content so you can syndicate it to multiple platforms in multiple formats (text, audio and video). Wish there was a way to say I like your content without being spammed. I also learned the LIKE buttons can get quite annoying.

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Social Media ROI Syndication System 146

Janet Fouts

FEBRUARY 20, 2012

See, it turns out that not only does the TOU state “Cold Brew Labs and its licensors exclusively own all right, title and interest in and to the Site, Application, Services and Site Content, including all associated intellectual property rights”, (that means the pins you post too!) Which businesses do well on Pinterest?

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