Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. How do I get followers? How do I use these sites to generate leads?

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Set forth policy on disclosure by employees that they work for the company.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

FEBRUARY 3, 2010

Twitter Best Practices for Brands. Make sure your bio is filled out and have a well-branded page. This will help to establish your Twitter credibility and establish your brand as a leader in its field/industry. These provide tweet statistics which are useful in determining the most interesting content to your followers.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

DECEMBER 8, 2009

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. An option for brands or business accounts is to display a logo in place of a photo. Tweeting- be engaging and provide interesting content.

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! When Twitter goes down your follower list and the people you follow completely disappears.

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

FEBRUARY 9, 2010

Tools for Sharing Content: Amplify. Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. Options to post content to 50+ social media sites and more! Listorious.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

MAY 18, 2010

Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. and allowing users to participate in the content creation providing higher ROI. They are interested in your content and seek out your products or services and hence are more likely to convert.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

MARCH 17, 2010

Portable Entertainment Players: Mini gaming devices and MP3 players that connect to a network and offer marketers opportunities to brand content and applications. Mobile Banner Ads : Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The trick is to make sure that the content you are writing provides immediate payoff by entertaining, giving useful information, provoking or sharing experiences that help your followers.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Couple your email newsletter content with additional website content on a blog for improved commenting.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

DECEMBER 18, 2009

Promote your brand and the promotions based on specific profiles of social media networks; it’s a great way to segment and target! And because there is so much going on, there is a chance that some crucial details can get overlooked! Provide relevant information and useful tips that go above and beyond selling.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

NOVEMBER 2, 2010

Create a master-list of keywords & descriptions: It is crucial to arm your teams with brand and promotions-related keywords and descriptions that will create alignment of message and search engine resonance for improved ranking. This type of content is also ideal for going viral! is all news!

Press Release 219

Press Release Communities Badge Real Estate 219