Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 3. Stagnant page content. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. And that’s the era I think we have all just entered.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Loyalty Discount Mobile 217

Buzz Marketing for Technology

JANUARY 19, 2010

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges.

B2B 277

B2B Marketing StumbleUpon Digg 277

Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. 1. Using data for real-time content targeting. CRM-based Real-time content targeting is the gateway to connecting with consumers, across any medium, consistently, and at the right time.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

OCTOBER 12, 2011

There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Content will be different for every brand.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Syndication 254

Syndication Marketing ROI System 254

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

OCTOBER 25, 2013

online content, messaging, images, offers) in the right way on the right channels at the right times and places? The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Related posts: 9 Reasons QR Codes are Bad for Your Brand The tale of the QR code is a sordid story. At first it.

Crowdsourcing 185

Crowdsourcing Mobile Applications Hashtag 185

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? Was it the ARPANET?

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

SEPTEMBER 3, 2014

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. Where they consume content most often on the web.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

NOVEMBER 7, 2011

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 100

Mobile Strategy Loyalty Advertising 100

Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Have you tested and experimented with this content?

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. 3) Treat your content like a category. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Data 278

Data Tips Aggregator B2B 278

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Brands that fail to adjust will be left out in the cold.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

MARCH 16, 2011

So we potentially have a large sports audience as a segment of our brand, right? When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. For example, before people visited our site, perhaps they visited espn.com.

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MAY 16, 2012

Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

APRIL 10, 2013

Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. No contest.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Related posts brought to you by Yet Another Related Posts Plugin.

Data 198

Data Social Media Radian6 B2B 198