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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? How has AI impacted the market?

Marketing 130
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 102
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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Send Out Email Surveys Or Polls.

How To 114
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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. Save time and easily promote your brand with professional designs. More engagement with your content. Resharing will help increase your brand awareness. Then click Next.

How To 132
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How to develop a content marketing plan

Sprout Social

Do you have specific goals tied to your content? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Audit your current content.

Content 110
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25 Reasons Why Google Hates Your Blog

ProBlogger

Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers. A sitemap is a website page that has all the links and pages of your blog mapped out. Don’t be shy!

Google 51
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How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

If you are unsure if your website has a blog section in its Content Management System, speak to your web developer, they can help you get started. Fill this space with a quick synopsis of your blog post, e.g: ‘A recent survey revealed 64% of Australians take out a personal loan to buy a car.

Groups 54