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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? For example, your SEO team may aim to increase domain authority through backlinks. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. How has AI impacted the market?

Marketing 129
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5 Essential Blog Foundations for Strong SEO

ProBlogger

This is a post by ProBlogger's SEO expert, Jim Stewart. They choose a popular platform to build on, select an attractive theme with all the bells and whistles, sign up for hosting that appears value for money, before finally writing awesome content and waiting for the audience to explode and their rankings to rocket.

SEO 40
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How To Start A Blog For Your Small Business

Buffer Social

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. The report defines content marketing as both “an art and a science. Tips and tricks. Use storytelling.

Report 216
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. AI content needs a human check before posting. This can help guide your content strategy. Edit and polish (and train some more).

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Our content team principles There are three principles that we keep top-of-mind on the content team for our work since everything we create reflects Buffer as a company and as a brand. We will show up consistently for our customers and community with high-quality content. They are: Add value.

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Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system.

WordPress 100