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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. The ability to post different content categories.

Brands 80
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). In This Episode.

Brands 60
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Instagram Scheduling Now Available

Ignite Social Media

Now, social media managers can schedule content through the Facebook Creator Studio, which you may already be using for your Facebook content. content, all in the same content management system. Then, when in Facebook Creator Studio , simply toggle to the Instagram logo at the top to schedule content.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Just as building a new home or building takes time, building your business inclusive of a content marketing plan also takes time. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.

Content 162
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How To Start A Blog For Your Small Business

Buffer Social

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values.

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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. And 26% agree that memorable brands take risks with their social content. How has AI impacted the market?

Marketing 131
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 103