Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. It's no longer about quantity over quality. It's no longer about quantity over quality. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” If this isn't an attempt at media manipulation to drive an agenda, I don't know what is.

Feed 167

Feed Feedly News Facebook 167

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Twist Image

DECEMBER 29, 2016

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. There is a large push from brands to develop in-house marketing capabilities. Agencies have always been consultants.

Consultant 74

Consultant Apple Organization Cost 74

Convince & Convert

OCTOBER 9, 2017

It provides a space for making new connections in almost any industry, at almost any stage in their development. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Instagram is a fantastic platform for B2B marketers.

B2B 159

B2B Instagram Brands Hubspot 159

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Social media consultants are a dime a dozen these days, but a good social media strategist can mean the difference between reaching your goals or spending seemingly endless hours and budget with little to no return. Here are some simple tips that should be kept in mind regardless of your business or industry. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

Pam Moore

MAY 30, 2018

Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in. How to leverage the power of your personal brand to differentiate in a crowded, noisy and social world. How do you win in a digital market that doesn't ever stay constant?

Social Media 157

Social Media Authentication Metrics Feed 157

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. You may want to consult other sources for further details about the process. Are your videos performing above par for the industry?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . One of her recent pieces was about the importance of brand voice during a social crisis. Coronavirus, impactful on pretty much every aspect of our lives, has not skipped over social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Convince & Convert

NOVEMBER 6, 2017

Any brand trying to increase their trust and awareness with their customer can and should go live on video. Any B2B brand trying to increase trust and awareness can and should go live on video. Through live video, brands have the opportunity to show their culture and passion for their work. I disagree.

B2B 228

B2B Company Facebook Video 228

Keyhole.co

AUGUST 8, 2023

Look at your favorite brands and analyze what you like so much about their branding. If you are a business owner whose goal is to generate more sales, your key performance indicators may look a little different than someone just growing their personal brand. 3 Branding Branding is a huge part of a company’s success.

Instagram 52

Instagram How To Hashtag Analysis 52

Kikolani

FEBRUARY 24, 2011

Strengthening Your Personal Brand. If you are building your personal brand (as you should be), you will want to have strong profiles on the top social networking sites, and what better network to become a part of than the top professional social network. The best part – this area also highlights experts in the industry.

Blogger 167

Blogger LinkedIn Brands WordPress 167

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

JANUARY 30, 2021

Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. What you think your brand is may not be what others perceive it to be.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Twenty4 Social

AUGUST 29, 2020

N Easily Form Industry Relationships. The second step will be to set small, manageable goals that act as milestones in your journey to reach your ultimate big goal. By meeting the small goals, you’ll be inspired to keep going. N N Do What You Love. N N Build a Reputation As An Expert. N Ever failed. Fail again.

Influencer 52

Influencer Curation SEO Instagram 52

Twenty4 Social

OCTOBER 12, 2020

INDUSTRY NEWS. A MEME FROM YOUR INDUSTRY. INSPIRATIONAL QUOTES. INSPIRATIONAL / PERSONAL STORY. GIRL BOSS QUOTES. EMPOWER YOUR TARGET AUDIENCE. SHARE YOUR WHY. SHARE A HOW-TO FOR YOUR PRODUCT. SHOW YOUR EXPERTISE ON A TOPIC. REPURPOSE AN OLD BLOG POST. 1 MINUTE VIDEO TIP. SHARE A FREEBIE & TELL ALL ABOUT IT. SHOWCASE TESTIMONIALS.

Instagram 52

Instagram Tips Influencer Curation 52

Convince & Convert

JUNE 20, 2017

Don’t busy yourself so much with your owned content (what your brand has to say) that you miss out on what your audience is saying and feeling on social, forums, and blogs. When has your brand experienced the greatest spikes in reach, engagement, and volume? Top emojis used in relation to a brand from Simply Measured Listening.

Campaign 164

Campaign Social Media Sentiment Class 164

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. In short, yes. Build out a mix of engaging organic content.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success! Winning! :). Audience Marketing Prioritization Worksheet.

eBook 141

eBook Content Findability Template 141

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

Social Media 90

Social Media How To Skills Hubspot 90

Twenty4 Social

OCTOBER 19, 2020

However, unless you acquire a list one from someone in your direct industry, such as a mortgage broker, this method is not very effective at all. Your audience is your brand equity, it is what investors buy when they purchase or invest in your brand. I do not recommend it at all. LEARN MORE About My Courses Here.

List 90

List How To Influencer Course 90

Later

OCTOBER 8, 2020

Campaigns can have the same branding as all of your other social media content but, occasionally, you might want to consider giving your campaign a distinctive look and feel to set it apart. Are you ready for some juicy industry secrets and fresh strategies to help you grow your brand on social? View this post on Instagram.

Campaign 79

Campaign Tips Instagram Social Media 79

Hootsuite

NOVEMBER 23, 2022

Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. What is a UGC creator? It feels authentic. Consumers are 2.4

UGC 92

UGC Film Authentication Influencer 92

Convince & Convert

SEPTEMBER 10, 2013

That doesn’t mean he can communicate with chickens—it’s the brand he’s built for himself. How does your brand really add value to their life? Andrew Davis is a bleeding-edge marketing futurist and author for the publishing, entertainment, and consumer packaged-goods industries. Meet The Chicken Whisperer.

Content 144

Content How To Case Study Feed 144

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. If this a first time event then check out similar industry events where a similar audience has attended.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. If this a first time event then check out similar industry events where a similar audience has attended.

Eventful 90

Eventful Tips Training Authentication 90

Buffer Social

JANUARY 18, 2024

" Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following.  From there, click on ‘Show more Premium analytics’ to get a breakdown of the top companies, locations, and industries who have looked at your profile.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Convince & Convert

MARCH 19, 2018

Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Make it fun!

CPM 150

CPM CPA ROI Campaign 150

Keyhole.co

MARCH 23, 2023

Social mentions indicate how your target audience perceives you as a brand. Therefore, there are times when each good, service, or industry thrives the best on Twitter, which has been researched and the result compiled. Best time to post for healthcare industry Twitter has become a mini health center tutorial and consultation platform.

Twitter 52

Twitter Education Analytics Hashtag 52

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

Influencer 65

Influencer Travel Marketing Instagram 65

ProBlogger

MAY 17, 2023

However, with the accelerated pace with which you’re now able to build a personal brand online, these opportunities are probably all available sooner. Consulting When you are perceived as an expert on a topic you will find that people naturally come to you for advice – some of them willing to pay for it.

Consultant 27

Consultant Blogger Conference SEO 27

Mindjumpers

AUGUST 27, 2010

For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171