The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage?
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.
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Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Give the user a reason to be there. Give the user a reason to come back.
Twist Image
AUGUST 13, 2013
One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. We live in a world where brands are still thinking in digital ghettos. So, what is a brand to do?
Buzz Marketing for Technology
OCTOBER 25, 2013
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.
Twist Image
NOVEMBER 30, 2016
It's an area that brands are failing at. It's an area that is costing brands huge revenue. Your brands are falling them. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. And that, dear brand people, falls directly on our shoulders. Guess what?
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 71% of smartphone owners have used their device to research branded products or services. Source: comScore ).
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