Remove Brands Remove comScore Remove Groups Remove Report
article thumbnail

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. It’s all about planning!

Report 277
article thumbnail

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. Are you DemoCasting?

Tumblr 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. On top of these statistics, comScore’s 2017 U.S. Top 10 social media trends to know for 2018.

article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt.

comScore 199
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

YouTube 111
article thumbnail

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

article thumbnail

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group. 5 ): Advice for Clueless Brands on Social Media.